Usually, you launch a website to support a product or service, but there are no Excelsior-Henderson motorcycles being produced since 1999. Henderson produced 4-cylinder motorcycles from 1912 to 1931 with a brief brand revival in 1994 when the Hanlon brothers Dan & Dave (no relation with the Hanlon Brothers from Mean Street Products) secured the rights to the defunct trademark. The Hanlon’s were able to raise a capital of $100 million to launch the company, but ran out of cash ($30 million to be precise) in 1999 and the company filed for bankruptcy. It was the last chapter of the Excelsior-Henderson Motorcycles story.
Still, Dan Hanlon thinks that the defunct brand deserves and needs an “Official Excelsior-Henderson Motorcycle Manufacturing Company” website to preserve the history and heritage of all Excelsior-Henderson motorcycles. Will be covered all brand history from the Henderson Brothers to the Schwinn ownership to the failed 1990’s Hanlon led revival. The site will be interactive, requiring readers participation for stories, pictures, replacement parts and will list Excelsior-Henderson owner meets and rallies. And if you wonder if this website could be an introduction/test/forum to evaluate the opportunity to re-launch the brand. Officially, absolutely not. But the motorcycle industry manufacturing business is full of deaths followed by revivals. So, you never know….