New Triumph Motorcycles Teaser Marketing Campaign

Triumph Motorcycles announced that the company will launch 2 brand new “Adventure Models” before the end of the year. And to build awareness, make all of us speculate of what it can be, how it will look, they built a website made to make you want to know more without telling you anything! I love teaser campaigns, but when you build one, you are better off not to disappoint when your product is revealed.

The website, quite long to load, shows you countdown timers until the launch, a blurry and grainy video with scenes like shot from security cameras. Storyboard is classic: a unmarked van arrives at the track, unload a motorcycle that you can’t see in full, fast close ups on tires, driveline, traveling shots of a rider, switch from track to mud riding,  wind sounds, etc. To watch only one time, or more if you really need help falling asleep.

If, as a professional, you contact Triumph  Motorcycles managemement to ask that they tell you a little bit more, the reply is simple and firm: “No further information regarding the new models will be released at this time.” Hey, it’s the basic principle of a teaser campaign. Say as little as possible.  To follow… Triumph Adventure.

2 Responses to “New Triumph Motorcycles Teaser Marketing Campaign”

  1. 1 martin Jul 11th, 2010 at 9:07 am

    I’m not a triumph fan,but it is a marketing tool to suck you in…………

  2. 2 Lyle Jul 13th, 2010 at 2:22 pm

    Hopefully a re-vamped Sprint that has better ergonomics than the 1999+ year ones. Oh, maybe a big single adventure bike too! But most of all: bring back the Trophy!

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Cyril Huze