Victory Motorcycles will further expand its presence in Sturgis when, for the first time, the annual Victory Riders Association (VRA) Sturgis Party will be held at the Buffalo Chip on Thursday, August 12, exclusively for Victory riders.
Victory will once again base its VIP motorcycle fleet at the Buffalo Chip during the 2010 Sturgis rally. These motorcycles are loaned exclusively throughout the rally to musicians, celebrities and VIP riders, including several who will take part in the Victory-sponsored Legends Ride on Monday, August 9. The Legends Ride, which raises funds for Sturgis-area non-profit organizations, is celebrating its third consecutive sellout and has raised over $100,000 in just two years. Victory riders can register online for the VRA Sturgis Party by going to the Victory website and clicking on “Victory Community.” Details about the ride from Deadwood to the Buffalo Chip and other Victory activities at Sturgis are available at the same site.