What do you do when you are a Jeweler dealing in diamonds looking for maximum media exposure? If you love motorcycles and have a friend who is a custom builder (Fred Duban), you borrow one of his air cleaners, cover it with 24K gold and write his name by inserting a series of brown and translucent white diamonds.
Then you take good studio pictures, send them to Cyril Huze to write a post about the most expensive motorcycle air cleaner in the world. You wait 5 seconds after the article is uploaded online to have all search engines index his writing, then wait 24 hours more to have thousands of websites republishing it, and Voila. Your become one of the most well known diamond Jeweler.
Your custom builder friend Fred Duban increases his notoriety proportionally, and you never know, one of Cyril’s readers may intent to propose in Sturgis and may order one for his next wife to be. He will be able to tell her that a diamond air cleaner is well-suited to daily wear on a motorcycle because of its resistance to scratching. Yes, only a diamond is able to scratch a diamond…Lery Bouvier Jeweler