Triumph Motorcycles To Enter Indian Market

 For all motorcycle manufacturers India looks more and more like the new El Dorado. After Harley-Davidson and BMW, UK based Triumph Motorcycles’ officials confirmed that they want to enter the Indian market and the company to get its share of the second largest two wheeler market in the world.

For all foreign manufacturers it’s a 10 to 20 years strategy susceptible to bring new motorcycle sales after a globally drop of almost 50% from its peak three years ago. Seems like no major manufacturer has any hope that the US and European markets will rebound soon enough to insure their future.

With models like the Thunderbird, the Bonneville, the Tiger, the Trident and the Daytona. Triumph manufactures motorcycles with engine size ranging from 675cc to 2,300cc. In India 1.3 million motorcycles were sold in the month of October and the sports bike market is growing at an annual rate of 40%.

Like its foreign competitors Triumph will have to enter the Indian market with CBU’s (completely built units), paying close to 110% of import duty fees. No doubt that Triumph, like Harley-davidson and BMW, is already thinking about the right timing to set up a local assembly plant. Triumph Motorcycles.

6 Responses to “Triumph Motorcycles To Enter Indian Market”

  1. 1 Grayhawk Nov 18th, 2010 at 11:33 am

    Excerpt from link below:

    Triumph Motorcycle is the largest surviving UK motorcycle manufacturer and there are speculations that it may have a joint venture with an Indian company to handle the imports and distribution not just in India, but also in the neighboring countries.

    Thought I had read a while back where Triumph and Royal Enfield were having some negotiations about the time Enfield was following Triumph into Thailand? Some par together thing somewhere/somehow?

    No wonder all the OEM’s are rushing to India look at the sales number growths as referenced below;

    Maybe an emerging market for customs/custom parts that might bump US/European parts sales numbers and who knows maybe a new market for custom bike kits from Custom manufacturors that quantity fab numbers number and/or tax/duty burdens on complete custom units would otherwise negate.

  2. 2 Sam Nov 19th, 2010 at 10:14 am

    Are not Triumphs built in some Asian country then disassembled and shipped to England and put back together with a MADE in ENGLAND label?

  3. 3 Bud Nov 20th, 2010 at 9:02 am

    Sure, let’s keep outsourcing jobs to India and watch their sales skyrocket while ours suffer. Chances are next time you call an American company that’s screwing you on a bill for customer service, you’ll speak to some Indian guy claiming his name is Kevin and he’ll have brand new scooter out in the parking lot.

  4. 4 bajerry Nov 21st, 2010 at 10:47 pm

    It’s a “new world order” if I could just remember who said that?

  5. 5 Paul d'Orleans Nov 22nd, 2010 at 9:32 am

    Interesting article… 1.3 MILLION motorcycles in the MONTH of October. Yes, India is the new El Dorado, and the quicker these companies set up factories in the country, the better for their bottom line. I doubt they will re-import bikes to the US and Europe, due to reciprocal/restrictive import duties.

    Regarding the potential of customizing parts sales; it is currently illegal to modify a motorcycle in any way in India, so any ‘custom’ is truly an outlaw machine! And unregisterable…which seems manageable with bribes to the police, according to rumor.

    I wrote a bit about the Custom scene in India on my site:

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