For all motorcycle manufacturers India looks more and more like the new El Dorado. After Harley-Davidson and BMW, UK based Triumph Motorcycles’ officials confirmed that they want to enter the Indian market and the company to get its share of the second largest two wheeler market in the world.
For all foreign manufacturers it’s a 10 to 20 years strategy susceptible to bring new motorcycle sales after a globally drop of almost 50% from its peak three years ago. Seems like no major manufacturer has any hope that the US and European markets will rebound soon enough to insure their future.
With models like the Thunderbird, the Bonneville, the Tiger, the Trident and the Daytona. Triumph manufactures motorcycles with engine size ranging from 675cc to 2,300cc. In India 1.3 million motorcycles were sold in the month of October and the sports bike market is growing at an annual rate of 40%.
Like its foreign competitors Triumph will have to enter the Indian market with CBU’s (completely built units), paying close to 110% of import duty fees. No doubt that Triumph, like Harley-davidson and BMW, is already thinking about the right timing to set up a local assembly plant. Triumph Motorcycles.