Brough Superior (1919-1938), the brand nicknamed the Rolls Royce Of Motorcycles, has always been the epitome of exclusivity, luxury, elegance, style and extraordinary design. And a private collector proved it again by getting a 1929 model for the outstanding price of 286,000 UK pounds or about US$455,000 during a European auction at the Haynes International Motor Museum. The previous record for the top price achieved by a motorcycle at auction had previously been held by a 1915 overhead camshaft Cyclone board track racer, which sold for 278,400 UK pounds. Classic motorcycles have soared in value in recent years because the reasoning is that very rare items are often considered a money refuge by rich collectors during periods of economic uncertainty and recessions.
There was only 29 SS100s produced in 1929 with the option of the B and D sprung frame and the three speed “super heavyweight” gearbox, although a few are believed to have been built with the standard unit. 1929 also saw the introduction of the new dual headlight, as fitted to the machine offered, although not all the 1929 SS100s were so equipped. The 1,000cc V-twin was guaranteed to top 100 mph or161 km/h. (Saw 3 Brough Superior in Jay Leno’s garage in Burbank, CA when I visited it, but not sure about the years)
Since 2007 Mark Upham is the CEO of the New Brough Superior Motorcycles Ltd and recently announced that his company will be racing next year at Bonneville Speed Week with a new machine based on the existing 1927 SS100 Pendine model which was first unveiled at Pebble Beach in August 2009. The machine will be known as the Brough Superior SS100 Retroit. Design style and construction will be the responsibility of Alistair Gibson formerly chief mechanic for Honda Formula One and lifelong 2-wheel enthusiast.
And now, Phillips de Pury & Company is going to offer for sale on December 15th the prototype Brough Superior SS100 “Alpine Grand Sport” built in 1925 by George Brough. Expect a new world record price.