Experimentation of subliminal messages started many years ago. But never heard about this technique to sell motorcycles. Does this very appealing BMW S1000R need the use of a subliminal message to convince potential buyers? You could think that showing World Superbike racer Ruben Xaus flying around a track would be enough.
In this theater commercial, BMW uses the flash of an an after image to print your retina and your brain with the brand name. Spectators see only a quick flash, but when closing their eyes they see the BMW logo. It works, but I wonder why not to show the logo during the commercial? Maybe because spectators will better remember the brand because it is asked to them to close their eyes at the end of the commercial, an unexpecte request. See the commercial after the jump.