Harley-Davidson just created a new website specifically designed to alert you on their HD1 Customization Program. In this new HD1 website, you can learn a little bit more and I summarize.
Starting February 4, 2011 you will be able to design online from the comfort of your home (or directly with the dealer) your new Harley motorcycle to your own specifications. Your choice? Over 8000 items from the Genuine Motor Parts & accessories catalog. Then you will print your wish list and bring it to your favorite Harley dealer to finalize the design. I guess, your interlocutor’s job will be to tell you what is possible, what is compatible or not, what will look better and the final cost. Of course, most of potential buyers are going to be overwhelmed by the available choices, pick the wrong parts, and are going to visit their dealer for guidance. And it’s exactly what Harley-Davidson wants. To make you dream, then send you to one of their dealers, and make you spend as much as possible in genuine after-market parts at the time you order your brand new motorcycle.
I think it’s a good marketing strategy to increase traffic flow, for positioning your dealer as a custom builder (with your help), to make each new motorcycle order more profitable for him and the factory, and to compete with all independent after-market part vendors by pre-empting the customization process. The 1st thought coming to my mind is : will the person at the dealership in charge of helping the potential buyer always be competent enough at mixing and matching parts on all models. If not, it’s going to be a headache at the factory to fix all wrong custom orders coming from their dealers. I hope that there is a training going on at all Harley-Davidson dealerships. HD1 Custom Of One.