The Royal Enfield models, especially the Bullet, are hot selling items both in developed and emerging market countries.
Waiting list has now reached up to ten months. The company was quite unprepared last year to face such a demand and is contemplating building a second plant that can produce 150,000 units.
This year, the plan is to sell 70,000 units and 100,000 in 2012. Success of the brand is attributed to a new lineup equipped with a reliable and fuel efficient UCE engine, moderate pricing and acceptance of the retro looking style.
If the immediate focus is to meet the existing demand, Royal Enfield also wants to offer as fast as possible bigger and faster bikes. the company is working on a twin-cylinder 750 cc for a new range of models on the Café Racer concept which will hit the market in 2013. Conceptualization work is being carried out right now. Short term, a new and refreshed Thunderbird is also in the work. If the plans can be executed with perfection, a Royal Enfield Cafe Racer lineup at affordable prices could attract new young bikers all around the world. Royal Enfield.