Royal Enfield Working On Bigger And Faster motorcycles. To Double Production.

The Royal Enfield models, especially the Bullet, are hot selling items both in developed and emerging market countries.

Waiting list has now reached up to ten months. The company was quite unprepared last year to face such a demand and is contemplating building a second plant that can produce 150,000 units.

This year, the plan is to sell 70,000 units and 100,000 in 2012. Success of the brand is attributed to a new lineup equipped with a reliable and fuel efficient UCE engine, moderate pricing and acceptance of the retro looking style.

If the immediate focus is to meet the existing demand, Royal Enfield also wants to offer as fast as possible bigger and faster bikes. the company is working on a twin-cylinder 750 cc for a new range of models on the Café Racer concept which will hit the market in 2013. Conceptualization work is being carried out right now. Short term, a new and refreshed Thunderbird is also in the work. If the plans can be executed with perfection, a Royal Enfield Cafe Racer lineup at affordable prices could attract new young bikers all around the world. Royal Enfield.

13 Responses to “Royal Enfield Working On Bigger And Faster motorcycles. To Double Production.”

  1. 1 Jeez Jan 18th, 2011 at 9:00 am

    Amazing news. Who would have thought that the Royal Enfield niche market would expand so fast.

  2. 2 Gas Man Jan 18th, 2011 at 10:01 am

    I bet some of that market is in India

  3. 3 Jeremy Jan 18th, 2011 at 10:16 am

    US, Canada, Africa, Latin America & India, Targeting 70,000 bikes sold in the USA in 2012.

  4. 4 busfreak Jan 18th, 2011 at 11:47 am

    Man those are some nice bikes. Look just like the old ones but these will start.

  5. 5 zyon Jan 18th, 2011 at 4:13 pm

    anyone know the price on the military model?

  6. 6 nicker Jan 18th, 2011 at 9:52 pm

    “…just like the old ones but these will start…”

    Trust me, the old ones would start just fine.
    Ya simply had to knew how to maintain your scooter.
    The 60’s Enfield Interceptor sitting out in the shop still does.

    At the risk of pissing in the proverbial Punch Bowl, it should be noted that
    if you were “into motorcycles” you made it your business to know all that stuff.
    Conversely, if you didn’t, then, basically it was understood that “you had no business……….”

    It wasn’t a “Life Style” that one chooses.. like an accessory to your personality…..
    It was a commitment to a Discipline.
    A curriculum of knowledge required to facilitate a life-long journey.
    For the true believer it means “we eat breath sleep dream live and love motorcycles”
    (the rest chose a lifestyle)

    Tried kick-starting an old English 500cc single lately?
    So, selling 70 -to- 100,000 units to people who “Choose a Life Style”…..
    Somehow, i don’t think so……
    And if there’s a God in heaven, it won’t have an electric starter……. 🙂


  7. 7 fuji Jan 18th, 2011 at 10:34 pm

    In the good old days one out of every _ _ _ _ rider developed a limp, Good ole kick start. LOL

    Bump starting was the way to go ( necessity ) some times and missing your ride when it started. Ouch!

    Had a neighbor, Bless his soul, developed a limp for the remainder of his life. That old Harley beat the hell out of him. He went to heaven you know.

  8. 8 sly Jan 19th, 2011 at 10:15 am

    nicker/fuji – wonderful posts!

  9. 9 Steve Hog Radio Producer Jan 19th, 2011 at 4:29 pm

    India continues to expand thanks to its exporting of high tech jobs. India is creating a middle class demographic which will continue well into the future. With about a billion natives to serve RE has plenty of people to serve.

    Exporting – Last year we saw the first imports here.

    These bikes are all over India, millions of them. In the movie One Crazy Ride the riders all rode these machines across Indian in very remote regions and when they needed to fix a busted bike the local mechanic could patch them up with spare parts lying arround their garage.

    Any company doing well right now, has to be happy and proud of their efforts.

  10. 10 Jatinder pal Jan 22nd, 2011 at 8:56 am

    It have to be twin….

  11. 11 ha ha ha Feb 15th, 2011 at 12:52 am

    If RE can produce a good retro looking vertical twin “Interceptor” with at least 65 hp at the rear wheel they will sell like hot cakes (as long as they don’t put a big nasty oil cooler on it).
    I’d buy one in a flash.

  12. 12 luSca Apr 29th, 2011 at 5:10 am

    Also here in Italy we are working to improve this wonderful brand!

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