New Harley-Davidson 1200 Sportster Model With Fattitude And Factory H-D1 Customization Program

Harley-Davidson dealers meet in Orlando this weekend, and the mid winter announcements include a new 1200 Custom Sportster and the final details regarding the H-D1 Factory Customization program offering factory-installed options.
1- A New Sportster 1200 Custom. A bolder and updated look with a wide front end and chunky 16-inch tire, new wheels, a pull-back handlebar, and a reshaped LED tail lamp. The 1200 Custom is also debuting the H-D1 factory customization, a new opportunity that allows the customer to choose from seven option categories to optimize fit, function and style. By selecting from available factory-installed wheels, handlebars, seats, paint, foot control position, security system, and engine finish, the customer can create a 1200 Custom that is a truly personalized motorcycle. Factory customization and Bike Builder on Harley-Davidson are the newest elements of H-D1, Harley-Davidson’s comprehensive offering of  customization tools, which also includes Genuine Motor Parts and Genuine Motor Accessory catalogs, the Genuine Motor Accessories Custom Seat and Custom Paint programs, the Chrome Consultant and Fit Shop advisors at Harley-Davidson dealerships, and much more. (orange bike is stock Sportster 1200 Custom. Blue is with factory customization)
Key features of the 2011 1200 Custom include: Air-cooled Evolution® 1200cc V-Twin engine with Electronic Sequential Port Fuel Injection (ESPFI), rated at 79 ft. lbs. peak torque at 4000 rpm. Powertrain is finished in black powdercoat with chrome covers. • NEW Chrome, Five-Spoke cast aluminum wheels front and rear. Front and rear wheels are 16 x 3.0 inches. • NEW Michelin® Scorcher® 31 tires; 130/90B 16 front and 150/80B16 M/C 77H rear. • NEW Wider fork spacing and polished triple clamps. •  Pull-back handlebar mounted on a curved riser that incorporates an LED warning light display. • NEW reshaped classic Sportster “eyebrow” over the headlamp. • NEW tail light is smaller and has a new shape with a bright, low maintenance LED element. • NEW Front suspension rates are re-tuned to match the new tire/wheel combination. 39mm front fork with 30 degrees rake. • Polished forward foot controls.• Two-up seat is standard. Laden seat height is 26.6 inches. • The 4.5-gallon fuel tank offers long riding range.
2- H-D1™ Factory Customization. It allows customers to build the 1200 Custom from a selection of options that are installed as the motorcycle is assembled by Harley-Davidson Motor Company. By selecting different wheels, seats, handlebars, paint, and engine finishes, the customer can dramatically alter the look of the motorcycle. Different combinations of foot-control location, seat and handlebars can be selected to adjust the fit of the motorcycle to a rider’s stature. With H-D1 factory customization the customer will have the opportunity to order a 1200 Custom in more than 2,600 combinations.
The H-D1 factory customization tool will be available on The customer can view the bike they are creating as different options are selected. The customer can then print out a description of their bike and bring it to a Harley-Davidson dealer to review the motorcycle with trained staff, select additional accessories to be installed by the dealer to further customize the motorcycle, and then place an order. Customers can expect to be riding their new bike in as little as four weeks from the time an order is placed with an authorized Harley-Davidson dealer. H-D1 factory customization will be available only through Harley-Davidson dealers in the United States and Canada.
The 1200 Custom has a suggested retail price in the United States of $10,299, and comes equipped with Chrome Five-Spoke Cast Aluminum wheels, pull-back handlebars, forward polished foot controls, a two-up seat, black engine with chrome covers, and Vivid Black paint. Factory-installed options can be swapped out in any combination to this base configuration of the 1200 Custom, using these seven different categories:
Wheels: Black Five-Spoke Cast Aluminum with machined highlights, Chrome Laced, or Black Laced. • Handlebars: Drag Bars or Mini-Apes •  Foot Controls: Mid-mount polished • Seat: Solo • Paint/Graphics: (solid colors) Vivid Black, Brilliant Silver Pearl, Cool Blue Pearl, Chrome Yellow, Merlot Sunglo, Sedona Orange, Black Denim; (two-tones) Scarlet Red/Vivid Black, Merlot Sunglo/Vivid Black, Sedona Orange/Vivid Black, Birch White/Sedona Orange, Chrome Yellow/Vivid Black; (custom graphics) Cool Blue Pearl with Scalloped graphics, White Hot Pearl with Hot Pink Flame graphics. • Engine: Black powder coat with black covers • Security: Add Harley-Davidson Smart Security System. (pictures courtesy and copyright of Harley-Davidson)

21 Responses to “New Harley-Davidson 1200 Sportster Model With Fattitude And Factory H-D1 Customization Program”

  1. 1 chopperfreak29 Feb 3rd, 2011 at 12:12 pm

    Yet again Harley just doesn’t seem to get it.

  2. 2 Woody Feb 3rd, 2011 at 12:23 pm

    That orange one looks really nice. Is there a front fender option with slightly more coverage to match the rear one? The long tank looks good with the newer oil tank lines, first thing I’d do is paint the oil tank to match the body color but overall I think it’s not a bad looking Sporty.

  3. 3 Gearhead Feb 3rd, 2011 at 12:43 pm

    A pair of 16″ wheels make it a new custom sportster model???? Poor HD.

  4. 4 burnout Feb 3rd, 2011 at 1:03 pm

    Hmmm, My gut says that front end is gonna feel HEAVY. But I want to ride one. peace

  5. 5 1550tc Feb 3rd, 2011 at 2:01 pm

    Typical Harley 5 years ago some guy/s probably entered these bikes at those Ride In HD shows at one of the rallys and 5-7 years later HD comes out a new back…………those hd ride in shows have to be the best source of design ideas some lazzzzy ass designer started up at hd

  6. 6 zyon Feb 3rd, 2011 at 3:49 pm

    that’s smart, add weight, fail to improve performance, add to the “lead sled” legacy of Harley. The Sportster line should die, at least in it’s current incarnation.

  7. 7 Diogenes Feb 3rd, 2011 at 4:31 pm


  8. 8 666 Feb 3rd, 2011 at 5:46 pm

    For that amount of cash you can get a pretty nice yamaha star. A much better bike than a overpriced sportster

  9. 9 Seymour Feb 3rd, 2011 at 7:03 pm

    What was it again?

  10. 10 Creed Feb 3rd, 2011 at 9:55 pm

    I like it!

  11. 11 Quint w/ Feb 3rd, 2011 at 11:29 pm

    The Sportster has always been their best seller. I can see that continuing. I like the fat front tire but it’s been a long time since I had a Sportster.

  12. 12 Wiz Feb 4th, 2011 at 6:20 am

    I wuz talkin’ to a guy last summer who was braggin’ on how HE customized his new Harley with different pipes, bars, seat, bling covers ‘an mirrors ‘an such. I said “Oh really, did you turn a wrench ‘an install all that bolt on stuff yourself?” “No, I had them do it before I picked it up.” Nuff said, end of conversation. By the way, most Dealerships get around $90 bucks an hour to do that. I would have only charged him, oh let’s say… $89.50! YUK-YUK!! Wiz

  13. 13 Woody Feb 4th, 2011 at 11:11 am

    666 Very true, but we’re talking H-Ds here. If you start comparing by pricing Harley wouldn’t have a single bike available by your standard. 😉 If you ever went to the “all VW” drags back in the day, ya wouldn’t say, “My SS396 could beat any of ’em” 🙂

  14. 14 cwglide Feb 4th, 2011 at 11:58 am

    HD offering custom from the factory perspective options for the Sporty. I hope they don’t over forecast and keep the MSRP down. Sporty has always been the starter model. Don’t see adding a bunch of weight will help the performance (16″ wheels?). The taillight lens changed, hum.

  15. 15 John Feb 4th, 2011 at 1:07 pm

    Not a fan of these at all. If i wanted a fat sportster I’d get a dyna or a fatboy..

    Come on Harley, put some sport in the Sportster, and I’m not talking about that 1200x monstrosity.

    Simple, small, lean, light and fast is what a sportster should be.

  16. 16 Jacob Feb 4th, 2011 at 2:30 pm

    I have been a long time fan of Sportsters. In fact, I have owned two new off the dealership floor Sportsters in the past seven years. I believe that HD is headed in the right direction with HD1. I would like to applaud their efforts. At the same time though, in the future I would like to see HD offer different fender, tank, and lighting options. Overall though, HD1 — in my opinion — appears to be a very positive move for all parties involved.

  17. 17 Kiwished Feb 4th, 2011 at 2:39 pm

    Remember when people took off spoke wheels to fit custom ones? Looks like harley has a big stash left over!

  18. 18 mike x Feb 4th, 2011 at 8:16 pm

    Wow cyril , i must be in the mensa weekly meeting ? must have walked into the wrong chat room .

  19. 19 Taco Feb 5th, 2011 at 3:18 am


  20. 20 zipper Feb 7th, 2011 at 8:40 pm

    The Sportster has gained over a hundred pounds over the years and has less performance. Why would anyone buy one? Another hundred pounds and a few bucks more you can buy a lot more Harley. ..Z

  21. 21 Luis Feb 7th, 2011 at 11:30 pm

    I played w/ the website this week and I think its a great idea. I hope they do it w/ all their bikes. The dealers are probably mad as it likely cuts them out of selling this stuff to buyers after the purchase.

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Cyril Huze