This Weekend. Custom Chrome International Sponsoring Buffalo Chip Challenge At Its Dealer Show.

During its Dealer Show in Santa Clara this weekend, Custom Chrome International shows its commitment to sustain the industry by promoting the education of its future technicians. CCI joins forces with the Sturgis Buffalo Chip and other leading motorcycle businesses for the 2011 Buffalo Chip Challenge. A partnership between business and education was started by the Sturgis Buffalo Chip in 2010, where welding, manufacturing and collision repair students at Western Dakota Technical Institute built, customized and completed a stock Harley-Davidson motorcycle alongside renowned designer and builder Michael Prugh as part of a 16-week bike build program.

This year, in addition to donating world class parts for the program, Custom Chrome International is hosting  the Buffalo Chip Challenge at its Dealer Show in Santa Clara this weekend. To highlight the show, Michael Prugh and WDT students will be conducting a live build of the 2011 motorcycle as well as entering the finished 2010 motorcycle entitled “Method” in the North American Championship of CCI’s International Bike Show Series going on this weekend. 

“We are deeply committed to our partner, Rod Woodruff and the Sturgis Buffalo Chip for our mutual efforts to promote the future technicians of our industry,” said Holger Mohr, chief executive officer of Custom Chrome International.  “The Buffalo Chip Challenge is one more way we can continue to foster the passion for motorcycling for generations to come.”

After the Custom Chrome Dealer Show, the finished Buffalo Chip Challenge motorcycle will be unveiled at Western Dakota Tech’s graduation ceremony in early May and later auctioned to help sponsor the Sturgis Buffalo Chip’s annual Legends Ride which has given more than $150,000 to local Black Hills Charities in just three short years.

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1 Response to “This Weekend. Custom Chrome International Sponsoring Buffalo Chip Challenge At Its Dealer Show.”


  1. 1 This Weekend. Custom Chrome International Sponsoring Buffalo Chip Challenge At Its Dealer Show. | ProRidersMarketing Pingback on Mar 15th, 2011 at 1:46 pm
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