S&S Cycle to Stand Behind Big Dog Motorcycle Engine Warranties

You own a Big Dog motorcycle owner and after the announcement of the closure of Big Dog Motorcycle Company you wonder where to turn to for warranty support on your bike Though the official BDM warranty ended with the company being foreclosed by its lender then dissolved, S&S Cycle is stepping up to the plate and offering a special engine warranty to all owners of Big Dog motorcycles that were still covered by the factory warranty. S&S company president George Smith Jr. commented “I’m certainly sad to see a good customer like BDM close their doors, but I feel that we need to shoulder the responsibility, and make sure the end customer gets a square deal. I suppose we could just look the other way, but I won’t do that. After all, these are S&S engines. We built them and we’re going to stand behind them!”

The special engine warranty will remain in force for the original owner of the bike, for as long as the original vehicle warranty would have lasted. To be eligible owners will simply need to confirm that their vehicle was still under warranty by presenting an original bill of sale to any S&S dealer. S&S Cycle of Viola, Wisconsin would also like to assure owners of BDM bikes that S&S will be able to supply engine parts to keep your Big Dog in the hunt for years to come. Owners of older BDM bikes no longer under warranty may have the engines repaired by an S&S dealer, or your dealer can send them to S&S to be professionally rebuilt by the S&S Remanufacturing Service in LaCrosse, WI. S&S will charge the same reasonable rate charged to any S&S engine owner, and we’ll even do performance upgrades at the same time..Visit the S&S website at for more details or to find an S&S dealer in your area

Don’t want to let a sleeping dog lie? S&S Cycle offers BDM owners a wide choice of stock emissions compliant, stock replacement engine components, or performance upgrades for competition. Visit the S&S Website BDM Page. for more information on the Big Dog Support Center and to check out the most popular performance products to wake up your Big Dog.

25 Responses to “S&S Cycle to Stand Behind Big Dog Motorcycle Engine Warranties”

  1. 1 rebel Apr 22nd, 2011 at 8:09 am

    anyone who’s dealt with S&S knows this is the way they do business, first class !

  2. 2 Jspfc Apr 22nd, 2011 at 8:17 am


  3. 3 zyon Apr 22nd, 2011 at 8:33 am

    Pretty cool

  4. 4 Mastiff Apr 22nd, 2011 at 8:35 am

    What a stand up company with an outstanding product
    Buy American

  5. 5 CA WEST Apr 22nd, 2011 at 8:52 am

    I don’t need to explain my opinion on such a generous offer, one word sums this up, integrity.

  6. 6 Bruce Rogers Apr 22nd, 2011 at 9:02 am

    Well, Baker, Rivera Primo, S&S Cycle dealing directly with Big Dog owners. That’s great. It makes me think that the new Sheldon Coleman’s company Big Dog Performance Parts has zero chance to be successful. What are they going to sell? And they have 20 former BDM employees at the new Big Dog Performance Parts! To do what exactly? Big Dog Performance Parts will never happen. Taking bets.

  7. 7 Grayhawk Apr 22nd, 2011 at 9:06 am

    All component manufacturors of significant unit components sold in/as part of Big Dog Motorcycles should at least stand behind the same warranty given to Big Dog on their given component. Future direct buy customers and/or positive product advocates at the very least. Of course I am not suggesting bolts/nuts, etc.

    Good business move S&S

  8. 8 Gas Man Apr 22nd, 2011 at 9:27 am

    First Baker
    Now S&S

    In true American class. Standing behind a product with your name on it.


  9. 9 TX Apr 22nd, 2011 at 10:03 am

    S&S is a first class company with great products. It’s good to see American manufacturers do this to support the end user of their products. Those are the companies I’ll support and will get my business

  10. 10 Imaginethat Apr 22nd, 2011 at 10:22 am

    Class acts all the manufacturers standing behind their products. No one is requiring anyone to do this but they have all stepped up to the plate and have done so. This speaks volumes about these business’ just classy people.

  11. 11 zyon Apr 22nd, 2011 at 11:06 am

    Imaginethat, actually, they are legally required to warranty their products. Big Dog does not build the engines, they simply purchase them from S&S and install them. In reality, Big Dog was no different than any other S&S sales rep other than they installed them. Most S&S dealers can service the engines just as BD would do.

    S&S offers a warranty to the end consumer, not to the S&S dealer. That’s why you get a warranty card when you get the engine. BD would give the warranty card to the purchaser of the motorcycle they installed the S&S into.

    In a normal case, if the engine died, the end user would take it back to BD because BD is an authorized repair center, not because BD held the warranty. S&S legally has to uphold the warranty BD customers have just like they have to uphold the warranty if I walked into a showroom, picked out an engine and installed in on my Harley.

    Although it is great that S&S came out and said they would cover the engines, it’s a public relations move so they look good, not a good will gesture. Any court would make S&S cover a warranty claim.

  12. 12 shadowco Apr 22nd, 2011 at 11:40 am

    Actually zyon, I think you’ve assumed a bit much. Big Dog warrantied their bikes and all parts under their umbrella policy. The customer never gets a warranty card from S&S. There are 2 warranties at play here. 1 with the customer & Big Dog and the other with Big Dog and S&S. The relationship involves a middle man and cuts the ties to the engine manufacturer and the end customer. There is absolutely no legal obligation involved here. There are a lot of builders out there who buy S&S engines and the warranty relationship isn’t extended to the end customer but taken over by the company who buys the pieces to make THEIR product. I think you are undermining a pretty commendable gesture by assuming you know the perceived obligations.

    If I buy a computer from Dell, and they go out of business, can I go marching up to the contracted manufacturer of the processors and demand they stand by Dell’s obligations?

  13. 13 jatinder pal Apr 22nd, 2011 at 12:28 pm

    Good announcement by S&S…..

  14. 14 thunderbikes Apr 22nd, 2011 at 1:08 pm

    Open question to George Smith Jr…. and “standing behind the product”: what does that mean? Getting claimed parts covered with new parts? Of course. Labour costs? Covered with whatever the workshop will charge? or a value check for new parts? just asking what will be the procedure

  15. 15 1550tc Apr 22nd, 2011 at 3:22 pm

    Sheldon Coleman’s company Big Dog Performance Parts has zero chance to be successful……..NOPE just like that Ridley parts business model, it just dont work 🙁

  16. 16 Manhattan Choppers Apr 22nd, 2011 at 3:53 pm

    All I’ve ever used although want to try ultima. They made their money so it needed to be done from a pr standpoint. True Zyon,just read that…Have a Happy Easter everyone!!

  17. 17 chicagojohn Apr 22nd, 2011 at 4:33 pm

    ca west got it right, integrity.

  18. 18 Lambo Apr 22nd, 2011 at 8:05 pm

    BD did not use crate motors as some have implied. They assembled the motors in house.
    Smith A+

  19. 19 1550tc Apr 22nd, 2011 at 9:00 pm

    They assembled the motors in house……i know theydid but why?? how could bdm possibly do it better or for less $$$ than S&S??

  20. 20 fluke Apr 23rd, 2011 at 1:53 am

    I thought after the Bitsa motors Big Dog assembled themselves that had loads of valvetrain problems, and which none of their suppliers accepted responsibility for ( TP rocker box geometry that didn’t quite work with adjustable pushrods is what i think it was) they changed to all S&S built crate motors in the last year of business.

    I doubt with the sales number Big Dog had after going all S&S engines that their is a massive number of engines S&S are providing the warranties for.

  21. 21 Wiz Apr 23rd, 2011 at 2:26 am

    “I like pizza and S&S!” Wiz

  22. 22 t holland Apr 23rd, 2011 at 10:03 am

    Now that’s doin’ bidness the way it’s sposed to be done

    Kudos S&S

  23. 23 blackbird Apr 23rd, 2011 at 11:03 am

    Big Dog Motorcycles has not assembled a production engine for years. S&S provided fully assembled motors. That fact can be verified with S&S.

  24. 24 WILLIE@TROPICALTATTOO Apr 25th, 2011 at 10:11 am

    BUY S&S They have always been the leader ,and build great motors the prices have kinda got over the top the last few years but so has ever thing else love the evo 96 inch motors ,man they where just great and the little 88 inch was bullet proff also these where always two favorite build motors for bikes ,also ran some 113 and 100inc ones but they all run great.

  25. 25 Sportster Mike Apr 26th, 2011 at 2:09 am

    S&S on the top of my to buy list if I ever go non Harley..
    especially the 100 cubic inch 4 x 4 one as fitted to the Wakan (the French model)

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Cyril Huze