When I learned yesterday that Harley-Davidson Motor Company is launching the Summer Willie Nelson’s Country Throwdown with 25 dates across the country to promote its Dark Custom Motorcycles line, I was very surprised. Nothing against Willie Nelson. He is an iconic American country singer-songwriter, author, poet, actor, and activist. But he is 78!
In the press release regarding this event Amanda Lee, Communications Manager at Harley-Davidson justifies the tour alliance by stating that “The rebel spirit burns across generations and is one of the reasons why Harley-Davidson is the number one selling on-street motorcycle among Young Adults age 18-34 in the U.S”
Willie Nelson, the best “role model” to transmit and fuel the rebel spirit to our youth to sell Dark Series motorcycles?
If you go to one of the 25 outdoor concerts you will have the opportunity to swing your leg over a selection of Harley-Davidson motorcycles on display including some of the newest additions to the Dark Custom family of bikes. “Those who want to take the first step toward riding can feel the thrill of the throttle, fire up the engine and shift through the gears on a real Harley-Davidson motorcycle with JUMPSTART, Harley’s signature stationary riding experience. no license or riding experience required” says Harley press release. There will also be a VIP motorcycle parking for all those who already roll on two wheels…
Confirmed Dates: 5/27 – Philadelphia, PA @ The MANN 5/28 – Gilford, NH @ Meadowbrook US Cellular Pavilion 5/29 – Essex Junction, VT @ Champlain Valley Expo 5/30 – York, PA @ Sovereign Bank Stadium 6/3 – Nashville, TN @ The Woods at Fontanel 6/4 – Little Rock, AR @ North Shore Park at the Arkansas River in North Little Rock 6/5 – Orange Beach, AL @ The Amphitheater at the Wharf 6/9 – Southaven, MS @ Snowden Grove Amphitheater 6/10 – Columbia, MO @ Midway Exposition Center 6/11- Sparta, IL @ World Shooting & Recreation Complex 6/12 – Lawrenceville, GA @ Coolray Field 6/16 – Roanoke Rapids, NC The Rapids Jam Festival* 6/17 – Simpsonville, SC @ Charter Amphitheater at Heritage Park 6/18 – Waldorf, MD @ Regency Stadium 6/19 – Knoxville, TN @ World’s Fair Park 6/21 – Morrison, CO @ Red Rocks Amphitheater 6/23 – Del Mar, CA @ Grandstand 6/24 – Ontario, CA @ Citizens Business Bank Arena 6/25 – Pozo, CA @ Pozo Saloon 6/30 – Mission, TX @ Las Palmas Race Park 7/1 – Corpus Christi, TX @ Concrete Street Amphitheater 7/2 – Eufala, OK @ Eufala Cove Amphitheater 7/3 – Siloam Springs, AR @ Osage Creek Amphitheater 7/4 – Fort Worth, TX @ Billy Bob’s, Willie Nelson’s 4th of July Picnic & Throwdown