On July 22, two icons of freedom will roll onto the silver screen when Marvel Studios releases Captain America: The First Avenger, who defends freedom and justice for all on a Harley-Davidson® WLA motorcycle. During World War II, Harley-Davidson produced and dispatched almost 70,000 WLA motorcycles overseas to support the war effort. The motorcycle was affectionately known as the “Liberator” by U.S. Service Men and Women.
To celebrate this reunion, Harley-Davidson Motor Company has created the “H-D® Free the World” promotion, which features two grand prizes. One lucky U.S. military member, as well as a non-military member, will each win the opportunity to work with Marvel and the Motor Company to customize their own one-of-a-kind new Harley-Davidson Sportster® 1200 Custom motorcycle in Harley-Davidson’s hometown of Milwaukee, Wis.
“Captain America makes the perfect marketing partner for Harley-Davidson as he truly embodies the iconic, heroic and American aspects of our brand,” said Dino Bernacchi, Harley-Davidson’s director of Marketing Communications. “Both Captain America and our motorcycles are great symbols of freedom.” Each of the grand prize winners of the “H-D Free the World” promotion will travel to Milwaukee to create the Harley-Davidson Sportster 1200 Custom of their dreams at one of the Motor Company’s production facilities. The promotion also features unique “first prizes” for one U.S. military member, as well as non-military member to attend a Harley-Davidson Academy of Motorcycling Riders Edge® class to learn how to ride alongside a friend.
Additionally, Captain America fans can visit their local Harley-Davidson dealers to secure an exclusive poster featuring Captain America on his 1942 Harley-Davidson “Liberator,” while supplies last. Harley-Davidson’s promotional Website, also features behind the scenes footage that was produced in collaboration with Marvel. Legal residents of the United States who are at least 18 years of age can enter the “H-D Free the World” promotion through December 1, 2011.