Royal Enfield Motors, manufacturer the iconic Bullet motorcycle line and the world’s oldest motorcycle brand, is building a new manufacturing facility spreading across 50 acres in Chennai, India to help the company meet worldwide demand for its iconic motorcycles. The new plant should be completed in 2013 and will be able to more than double Royal Enfield’s current capacity of 70,000 units per year to 150,000 units per year. I mentioned several times in my Blog how Royal Enfield’s improved engine design and vintage aesthetics have been making a big splash with consumers, not only in India, but in the other 2 major export markets of Europe and USA.
We’re very pleased with the growth we’ve seen in recent years. Royal Enfield has made incredible imrpovements its product design and consumers in the U.S. and elsewhere are really beginning to take notice,” commented Kevin Mahoney, President of Royal Enfield USA. Royal Enfield USA is a division of Classic Motorworks, the exclusive licensed distributor of Royal Enfield motorcycles in the United States. Royal Enfield motorcycles have been in continuous production since 1901. The marque was first established in 1893 by Enfield Manufacturing Co. of Redditch, Worcestershire, England under license from the Crown. Today, as the owner of the original brand, the $100M Royal Enfield company is headquartered in Chennai, India and operates as a division of the $1B Eicher Group. In recent years, the historic brand has seen a resurgence of interest around the world, selling over 50,000 motorcycles per year to loyal riders in 30 countries