The 12th Annual Easyriders V-Twin Expo in Cincinnati, a trade show devoted to everything American V-Twin is setup for February 4-6, 2012. The 2012 Advanstar Dealer Expo in Indianapolis, another trade show encompassing all the powersport industry will open its doors a few days later February 17-19, 2012. But in 2012, in the same Indianapolis location, Advanstar will host the American V-Twin Dealer Show, directly in competition with the Cincinnati V-Twin Expo originally created to offer exibitors a specific place devoted only to American V-Twin manufacturers and dealers, without deperdition of contacts with visitors only interested by metric powersports. Advanstar just announced that the American V-Twin Dealer Show will be a standalone event co-located within the Dealer Expo. Both shows will be held simultaneously in the Indiana Convention Center, giving dealers a ‘one-stop’ shopping and educational experience while maintaining the distinction of the American V-Twin market.”
Well, all industry professionals are talking about this announcement because it raises a lot of questions. Can both American V-Twin trade shows can be profitable and live almost side by side 10 days apart. Because of the economy, it is a fact that a lot of V-Twin manufacturers, distributors and dealers, have scaled down their traveling expenses and no more participate to any of these 2 events. Many had to choose between attending one or the other trade show. Very few can or want to attend both, even if their product lines spread on the 2 markets, American and Metric. So, the decision making process is getting a little bit more difficult today with 2 American V-Twin trade shows competing with each other, one in Indianapolis offering some potential to cross over to a new clientele of metric powersports dealers who may be interested in American V-Twin, and also if you are an after-market manufacturer extending your line to Metric resellers and users.
No doubt that choice will also be made after comparing and taking in account the cost of exhibitor space in the 2 American V-Twin trade shows. Rental fees for the Cincinnati V-Twin Expo trade show are known, not those of the Indianapolis American V-Twin Dealer Show. Where is the best value? I would say in both, but only if you have the means to participate to both. Of course Advanstar, the Indianapolis show organizer argues that dealers spanning the V-Twin and metric markets will be able to pass easily between the American V-Twin Dealer Show and Dealer Expo.
Veteran V-Twin industry executive Grady Pfeiffer (CEO of GH Marketing, a specialty firm that creates sales and marketing programs for motorcycle aftermarket manufacturers) has signed on as a key partner and brand ambassador for the Indianapolis American V-Twin Dealer show. Additional partners include Biker’s Choice, the V-Twin division of Tucker Rocky Distributing, Custom Chrome returning to Indy after a multi-year absence and National Powersport Auctions.
“Biker’s Choice is thrilled to partner with Advanstar as an anchor tenant in the inaugural American V-Twin Dealer Show. We believe this show will provide an incredible value to the Harley/American V-Twin community with an extraordinary lineup of tailored events and activities,” said Jay Goldstein, CFO of Tucker Rocky/Biker’s Choice. Holger Mohr, president and CEO of Custom Chrome Inc. says “By choosing to align Custom Chrome with the American V-Twin Dealer Show, I am confident we can not only achieve this goal but also reach a broader buying audience.” Attendee registration for both Indianapolis shows opens Tuesday, July 19, at Indianapolis Dealers Expo.