Huge come back for Triumph Motorcycles. Yesterday the company announced that its earnings were up 48% for the 1st semester of 2011 with total income up 11%. Triumph sold 48,684 machines, up 7% for the last 12-month period while the worldwide market for large motorcycles was down 7% (down 50% from the peak of four years ago)
Triumph Motorcycles success is attributed to the launch of 7 new models with a bold classic design and looking different from what is available in the big-bike market, a reasonable price for the performance delivered. More new launches are due next year, adding to the 22 models already produced. Recently Triumph also created a special Steve McQueen edition of the classic Bonneville after getting permission from the late actor’s family.
Triumph is Britain’s best-selling brand in the 500cc and up category. The company also announced plans to start selling bikes in India and Brazil. Triumph Motorcycles.