New American International Motorcycle Expo

One month ago I pre-announced the launch of the American International Motorcycle Expo (“AIME”) to debut Fall 2013. It’s purpose is  to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B (Business to Business) and B2C (Business to Consumer) in the motorcycle industry. AIME intends to become the single most important show of its type in the North American market.

On Friday, taking advantage of a captive audience of professionals participating to the Indianapolis V-Twin Expo, the company “Marketplace Events” organized a press/dealers launch party of “AIME” with Vice President & General Manager, Larry Little at the podium explaining how his new show intends to energize the motorcycle industry with a vibrant marketplace that connect enthusiasts with experts, products and services in dynamic face-to-face environments. a platform promised to be unlike anything currently available in the North American market.

Marketplace Events, the company behind this show, currently produces 31 consumer shows annually in 21 markets that collectively attract 14,000 exhibitors, 1 million attendees and another 1 million unique web visitors annually.  From 14 offices, the 100-person staff produces some of the most successful and longest-running consumer shows in North America, including market leading home shows in Philadelphia, Washington, D.C., Orlando, Minneapolis, Salt Lake City, Indianapolis, Toronto, Montreal and Vancouver – some of which have endured for more than 50 years. Market Place Events.

Zipper's

8 Responses to “New American International Motorcycle Expo”


  1. 1 Scotty Feb 21st, 2012 at 11:03 am

    They may do serious damage to Advandstar, IMS, V-Twin Expo. New blood is good.

  2. 2 Jason Hallman Feb 21st, 2012 at 11:47 am

    I have attended the Cincinnati show for years and I was absent in 2010 & 2011 due to relocating to Florida. I have to say that the vibe in this years show was off. The vibe felt kind of like: mom and dad were getting divorced but we were all forced to have Thanksgiving together come hell or high water. The bottom line is that unless you Drag Specialties in your show..you wont have a real determinable attendance. Le Mans Corp (even with their stringent policies) is the most solid and consistent supplier in the business and carry the most weight. I would love to see a new take on an old industry. If we do not get some new shows…I fear that our industry will rescind back into the dark ages.

  3. 3 Eric Maurer (Evobuilder) Feb 21st, 2012 at 6:08 pm

    its great to see someone like Larry Little heading this up. I worked with Larry during my time at the MIC and also as a freelance journalist. Larry totally gets it and I cannot think of a better person to take on such game changer as this one. Best of luck…. I can’t wait to see what Larry has in store with AIME.

    Eric Maurer

  4. 4 Rodent Feb 22nd, 2012 at 10:03 am

    Enough hype! Where &When?

  5. 5 Texx Feb 22nd, 2012 at 7:16 pm

    How many Motorcycle Expo type events can the industry support annually? Comments?

  6. 6 Sluggo Feb 27th, 2012 at 10:18 am

    To Texx,
    I don’t think the industry can support the events that are now in place let alone another one.

  7. 7 Mike Corbin Feb 27th, 2012 at 4:24 pm

    We do need good new industry leadership , where we can work together and get better..

  8. 8 Stephanie Feb 28th, 2012 at 8:07 pm

    It looks like they had a great turn out at their (AIME) event. From what I can tell about 150 TIMES more people attended this event than the turn out at the Dealer Expo v-twin section. Thirty exhibitors and about the same amount of attendees tells us this section of their show didn’t work. We’ll stick with Cincy for v-twin stuff. Saturday in Cincy this year was phenomenal.

    Let’s face the facts:
    – Indy is a great show for all/general powersports. Keep up the good work.
    – Cincy is a great show for v-twin focused businesses. Keep up the good work.
    – The new AIME will give the IMS shows a run for their money in a city or two. Have at it.

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