One month ago I pre-announced the launch of the American International Motorcycle Expo (“AIME”) to debut Fall 2013. It’s purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B (Business to Business) and B2C (Business to Consumer) in the motorcycle industry. AIME intends to become the single most important show of its type in the North American market.
On Friday, taking advantage of a captive audience of professionals participating to the Indianapolis V-Twin Expo, the company “Marketplace Events” organized a press/dealers launch party of “AIME” with Vice President & General Manager, Larry Little at the podium explaining how his new show intends to energize the motorcycle industry with a vibrant marketplace that connect enthusiasts with experts, products and services in dynamic face-to-face environments. a platform promised to be unlike anything currently available in the North American market.
Marketplace Events, the company behind this show, currently produces 31 consumer shows annually in 21 markets that collectively attract 14,000 exhibitors, 1 million attendees and another 1 million unique web visitors annually. From 14 offices, the 100-person staff produces some of the most successful and longest-running consumer shows in North America, including market leading home shows in Philadelphia, Washington, D.C., Orlando, Minneapolis, Salt Lake City, Indianapolis, Toronto, Montreal and Vancouver – some of which have endured for more than 50 years. Market Place Events.