First Michigan Motorcycle Mecca Custom Bike Show. June 1 – 3, 2012.

This spring the “Motor City” will be transformed into “Motorcycle City” when it hosts the first ever Michigan Motorcycle Mecca (MMM) Custom Bike Show. Presented by Soaring Eagle Casino and Resort, this elite, multi-class custom bike show experience will attract tens of thousands of motorcycle enthusiasts to Suburban Collection Showplace in Novi, Michigan, June 1 – 3, 2012.

MMM Custom Bike Show is powered by The Rat’s Hole Custom Bike Shows, which has been producing some of the most unique, exciting, innovative and professionally sanctioned custom bike shows throughout the world for the past 40 years. Hundreds of awe-inspiring custom bikes will be showcased representing all motorcycle classes, including One-Off Customs, Factory Customs, Factory Cruisers, Sport Bikes and European Bikes.

MMM Custom Bike Show is an invitational that is open to the general public, so anyone with a custom bike can apply to enter the show for a chance to win the coveted Rat’s Hole trophy and other valuable prices. It’s free to apply and the entrance fee for custom bikes that are invited to enter the show is only $35. There are twenty-two (22) custom bike classifications to choose from so there is a classification to accommodate almost any custom bike. Persons interested in entering their custom bike in the show should visit the Bikers section of the MMM website at to apply online.

And of course, live Entertainment by some of the hottest bands in the State of Michigan. Other exciting attractions include the exclusive VIP Reception, the high-profile Miss MMM Pageant, a motorcycle apparel fashion show, free women’s motorcycle seminars, motorcycle and related video games and the “Wall of Death”. MMM Custom Bike Show will be fun and exciting for the entire family. To review the most up to date show schedule visit the Schedule section of the MMM website at

Exhibitors of MMM Custom Bike Show will introduce guests to the latest motorcycle models, parts, services, accessories and apparel across all popular motorcycle classes. Motorcycle enthusiasts seeking cutting-edge and high-quality motorcycle products are encouraged to shop the Exhibitor booths at MMM Custom Bike Show. Exhibitor 10’ x 10’ booth spaces are priced at only $200 each to accommodate almost any budget.

MMM Custom Bike Show will also give back to the Michigan community by donating up to 10% of its annual net revenue to support the following non-profit organizations: Motorcycle Safety Foundation, Second Harvest, the Boys & Girls Club of America, the Detroit Zoo and the Michigan Humane Society. Tickets are on sale now on the MMM website, or by telephone (1-888-718-4253), and are priced accordingly:

Cyril Huze