Harley-Davidson Motorcycles Given A New-York City Look

Trying to appeal to a hipster, younger, urban crowd, Harley-Davidson New York (in Brooklyn) gives an old look to the new bikes it sells. (Video from WSJ)

7 Responses to “Harley-Davidson Motorcycles Given A New-York City Look”

  1. 1 Michael Apr 10th, 2012 at 10:57 am

    Cool, and she was having fun.

    I think this is exactly the type of added value dealers can provide in addition to their traditional offerings and services, without requiring a huge business investment, if they hope to sustain their market share and grow… Shaw Speed and Warr’s Customs in the UK are just two examples of Harley dealers offering something between custom builders and stock but more than just Harley bolt on and they are being very successful.

  2. 2 badams Apr 10th, 2012 at 12:09 pm

    Neat. The fact the dealer supports a style of HD given the terrain is refreshing. NYC will eat a motorcycle alive.

  3. 3 Seymour Apr 10th, 2012 at 5:45 pm

    I think that is very smart marketing and other cities or states could have their own versions of bikes.

  4. 4 The Architect Apr 11th, 2012 at 6:24 am

    Cyril, Harley Davidson on NYC has been located since the 80’s in Long Island City which is in the borough of Queens, not Brooklyn. They have moved several times, but always within Queens. Having grown up in Queens I assure you there is a big difference between the two boroughs.

    Also there is a Brooklyn Harley which to the best of my knowledge is not affiliated with NYC Harley.

  5. 5 Jason Hallman Apr 11th, 2012 at 7:36 am

    It is funny that this is such a fresh idea in the motorcycle industry. Harley has sold an “unfinished” motorcycle for decades just so that they can take you into the parts department and sell you all the chrome and doo dads in the world. In the car business we used to load what ever hot selling car there was at the time with window tint, wheels and tire upgrades, car alarms, remote starts etc. to add gross to the selling price. The price would increase but we justified it because most folks would do that stuff anyway after delivery. It set our cars apart from the other dealer’s and increased our profits too. This is brilliant and every dealer should have something they do (that is a legitimate upgrade) that people see as a fingerprint of that dealer. It will make money and draw people in based on the uniqueness alone.

  6. 6 Luis Apr 11th, 2012 at 9:11 am

    As someone who grew up in NYC I love the subway token logo.

  7. 7 Dave Apr 11th, 2012 at 9:44 pm

    NYC style? That bike been on Sons of Anarchy for 4 seasons! I think Arlen put that Cafe fairing on bikes in the 60s. Hmmm are’nt both from California?????

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Cyril Huze