In the most populous democracy in the world with over 1.2 billion people (489 million-worker labor force) with one of the fastest-growing economies (6.2% GDP), Harley-Davidson is enthused by the positive response that its motorcycles are getting. Since Harley officially entered the India market in July 2010, the company has sold about 1000 bikes, expects to sell 2000 in 2012 and is targeting a ten-fold increase to 10,000+ by 2015/2016.
15 different models are currently available in India, 5 being assembled locally at the Bawal, Haryana plant.with one more (Dyna) to be added very soon. Harley-Davison is also opening 3 new dealerships in Kolkata, Kochi and Jaipur for a total of 10 at the end of 2012 and projected 20 in 2014/2015. After opening its dealerships in metro cities, Harley Davidson is now targeting smaller cities and towns.
By 2014, Harley-Davidson expects 40% of its worldwide sales coming from outside of the US (versus 34.7% in 2011) with Southeast Asia representing a large percentage of international sales. Harley-Davidson India.