Harley-Davidson India. Facts And Numbers.

In the most populous democracy in the world with over 1.2 billion people (489 million-worker labor force) with one of the fastest-growing economies (6.2% GDP), Harley-Davidson is enthused by the positive response that its motorcycles are getting. Since Harley officially entered the India market in July 2010, the company has sold about 1000 bikes, expects to sell 2000 in 2012 and is targeting a ten-fold increase to 10,000+ by 2015/2016.

15 different models are currently available in India, 5 being assembled locally at the Bawal, Haryana plant.with one more (Dyna) to be added very soon. Harley-Davison is also opening 3 new dealerships in Kolkata, Kochi and Jaipur for a total of 10 at the end of 2012 and projected 20 in 2014/2015. After opening its dealerships in metro cities, Harley Davidson is now targeting smaller cities and towns.

By 2014, Harley-Davidson expects 40% of its worldwide sales coming from outside of the US (versus 34.7% in 2011) with Southeast Asia representing a large percentage of international sales. Harley-Davidson India.

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15 Responses to “Harley-Davidson India. Facts And Numbers.”


  1. 1 Wolf May 15th, 2012 at 9:00 am

    Like it or not, HD doing the right thing. And if you disagree it’s because you don’t understand business.

  2. 2 Brescia May 15th, 2012 at 9:04 am

    If I would belong to the custom motorcycle industry I would try to get exposure in India for my parts. More Harleys in India, more custom parts sold there. Who is going to be the next great custom builder in India?

  3. 3 fxrocket May 15th, 2012 at 9:42 am

    Thats great news!!!

  4. 4 classic motorcycle museum May 15th, 2012 at 10:11 am

    It would be arrogent and stupid for any american company not to try and sell to nations that are 3 to 4 times bigger than us that have economies growing at twice our rate!
    I’m glad Harleys not stupid!

  5. 5 Kirkland May 15th, 2012 at 10:32 am

    We’re waiting for a host country (India, Pakistan, Afghanistan, Juristan, Nuristan, Baluchistan, Nepal and Kashmir) to begin hashish & mint tea tours to the highlands.

    When’s that going to happen?

  6. 6 Luis May 15th, 2012 at 4:12 pm

    I wonder if the dealerships allow Dalits to buy?

  7. 7 Kirkland May 15th, 2012 at 7:10 pm

    Dalit is a designation for a group of people traditionally regarded as “untouchable”. Dalits are a mixed population, consisting of numerous castes from all over South Asia; they speak a variety of languages and practice a multitude of religions.

    While the discrimination based on caste system (not the caste system itself) has been abolished under the Indian constitution,[4] a New York University School of Law based group claimed in a 2007 shadow report to the United Nations that there still is discrimination and prejudice against Dalits in South Asia.[5] Since India’s independence, significant steps have been taken to provide opportunities in jobs and education. Many social organisations too have proactively promoted better conditions for Dalits through improved education, health and employment.

  8. 8 bigitch May 16th, 2012 at 1:53 am

    if 1000 bikes were all sold at 17 k that would equal 17 million dollars
    now
    minus production costs
    minus constructing the factory’s
    minus purchasing raw materials for the bikes.

    i would venture to say they will break even in two maybe three years……… when they start shipping them over here

  9. 9 Sportster Mike May 16th, 2012 at 4:37 am

    If you can get 5 up and a pig on a scooter (in Goa a few years back and I didn’t have time to take the pic) how many can you get on a full dress glide?

    Only kidding – still amazes me that people (any people whether Indian or not) want to ride out there
    Roads are awful so are the car drivers – regularly drive the wrong way down a street as its shorter etc…

  10. 10 Septic the Sceptic May 16th, 2012 at 11:23 pm

    Fark, some of you people are stupid. HD is not manufacturing bikes in India, just assembling them there, with parts sent from America, providing some jobs for Indians as required by the government. You will not be seeing Indian built bikes in US showrooms.

  11. 11 BobS May 17th, 2012 at 9:46 am

    Yes sceptic, and it even goes a step further than that. When reading articles about Harleys built in India you’ll see the notation CKD used, complete knock down. Harley isn’t just sending boxes of parts from all over to India to make a bike out of, a fully built bike is rolling off the line here, then disassembled and shipped basically as a kit so when reassembled all parts are exactly what the bike was built with at the plant. Truth is bikes “built in India” employ more Americans due to the CKD process than the bikes sold here.

  12. 12 fuji May 17th, 2012 at 12:48 pm

    CKD . Not a first for the Mo Co.
    Pre WWII whole factory and heat treating technology, plus engineers sent to Japan to set up factory and build bikes.
    It wont make any difference where bikes are made. The loyal will still buy.
    Its that their diet will have changed to eating ” crow ” instead of pork.

  13. 13 Jonestown May 17th, 2012 at 1:48 pm

    Have any of you ever been to India? One word against buying an HD for that part of the world…Monsoon! Better off with a KTM when you live in the tropics. I have, did that and got the t-shirt too.

  14. 14 Septic the Sceptic May 17th, 2012 at 6:37 pm

    Thank You BobS.

  15. 15 Sara Brown May 21st, 2012 at 6:51 pm

    Goddamn it the motor company has and always will be ahead of the game ……good for them congrats for inspiring new riders and now there is huge room for mom and pop custom shops to kick ass over there too!!!

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