Saxon Motorcycles Confirming On Twitter And Facebook It Is Looking For A Buyer

On April 10, 2012 I broke the news that Saxon Motorcycles was in big trouble and for sale. Until yesterday, Chief Executive Officer Mark Borodkin never officially confirmed the news. Today, in a strange way to do it, Saxon Motorcycles announced on Twitter, in less that 140 characters, that it is for sale and posted a link to their Facebook website to say exactly the same thing” ” “Saxon Motorcycles is officially being offerrd for sale. The sale of the company shall include all intellectual property, inventory, parts, tools and equipment. If you have an interest in this very unique opportunity please e-mail”

On september 24, 2009 Saxon Motorcycles was acquired by Mark Borodkin and Tim Gueltzow, with the intention to revamp the company. The plan included first a survey of all current and potential Saxon owners and dealers to find out areas that needed immediate attention to build a positive Saxon experience . Second, the release of several new models built in a new 40,000 sq.ft facility located in Gilbert, Arizona and equipped to build up to 1200 motorcycles a year. As we all know it was the worst timing possible to invest in a small producer of custom motorcycles already with a very shaky reputation regarding reliability and warranty.

13 Responses to “Saxon Motorcycles Confirming On Twitter And Facebook It Is Looking For A Buyer”

  1. 1 Jason Hallman (Steelchoppin) May 30th, 2012 at 9:22 am

    How much could a company like this even be worth these days? This is a lost cause and is going to end up on a balance sheet somewhere as a loss. The intellectual property is worth near nothing either. Hate to say it (and to be a negative Nelly) but Saxon is over.

  2. 2 Ray May 30th, 2012 at 9:23 am

    Saxon was already moribund in 2009. Now it’s dead. Nobody is going to buy the company. Just some equipment will be sold in auction. Excelsior Henderson, Titan, American IronHorse, Big Dog Motorcycles, Big Bear and many other tiny ones are gone. Amen.

  3. 3 Drake May 30th, 2012 at 9:24 am

    Next one may be Sucker Punch. Watch out.

  4. 4 Roger May 30th, 2012 at 11:08 am

    RIP Saxon.

  5. 5 Shifter May 30th, 2012 at 2:27 pm


  6. 6 WCF May 30th, 2012 at 2:29 pm

    So many defunct brands. How many of their used bikes are now worth close to nothing? Ebay is full of them without bids.

  7. 7 HMD May 30th, 2012 at 5:37 pm

    When Mark bought the company I did some consulting work with them. They had big plans, I just always felt they had no idea what they were up against. Too bad, I hope they can sell some part of it.

  8. 8 GERALD May 30th, 2012 at 8:45 pm

    I will miss them. I own a 2007 Villian. I love it. I will miss Mr Pat. He has been such a HUGE help to me as well as many others. Someone needs to grab this man up. Knowledgeable, and Very friendly. I felt they were in trouble when Roger, and Ms Aubrey were no longer there. I wished i had some way to help them stay afloat.

  9. 9 pat May 31st, 2012 at 12:24 pm

    Real great product , they where on the verge of getting all the bugs out and cleaning the fit and finnish , just purchased at the wrong time . and relly should of not been purchased and in the desperate ways Dave Schwam left it in , big cigars and motorcars , that is how most of these owners where or employess thinging they had the answer . it all comes down to 3 major points affordable , rideable and dependable . But the most important is honesty and integerity , which it seems the lack in this so called big boys club , most have had great employees but even they where never told the truth inregards to strength and longivity of the company , or where given wrong information on purpose so that they could liguidate or reorganize the company , yes the big boom is over but there is still a need for a good custom bike company , that is dealer and consumer orientated , with longivity in mind . Where are these people ???? A company that will produce 300 bikes a year with the 3 major points kept , and to realize it is the dealers that hear and are left on the front line when things go bad not the manufactures , they just keep hanging them out to dry . It has to stop nothing other than a good honest company that work with the dealers and not to bullheaded to listen to the dealers also . One day it will sink in and someone will follow this approach , for in past no one ever listened because they new it all , even the past Don Proudfoot of Titan new that this was coming to this industry and said many times over if you could wade out the storm and play things close to the chest , you would be a winner , he was to far gone and it was the oh mighty dollar that drove him to the grave and being under capitalize and then ther are the ones that still lived in the past and played the oh mighty heros and over spent with no control .
    The people that should be rewared for their work and their passion for the industry to name a few , Roger – Saxon ,Tim – Saxon, Wilson -Titan, Fred Titan,Phil – Daytec , Mauro-Titan , these people make a team with passion and the dealer and consumer in mind , and the drive to put out good product , there are the poor suppliers who have been burnt many times over and hang on to continue to supply product when needed , these people should be rewarded with a honest company that will purchase product and pay their bills on time or just pay their bills , the same old words which i have heard since the early days before the big boom , what can i say but this is how it ghas gone over the past 15 years , promises and no direction or protocal to follow .
    Here is hoping that someone comes out of the wood work to take and make the right moves to make this happen and able to supply the custom bike market without robbing the dealer and consumer .

  10. 10 fredp May 31st, 2012 at 5:54 pm

    To PAT. Thanks for the mention. We all did our best, but as you say,”cigars” always get in the way!

  11. 11 Jeff Jun 3rd, 2012 at 6:16 am

    @Drake, I hope you’re wrong about Sucker Punch. Love their concept. Saxon on the other hand, I can live without. The era for unImaginitive lookalike choppers is thankfully over.

  12. 12 Rinke Jun 5th, 2012 at 4:46 pm

    @pat I can agree on a lot of statements (not all). Another issue we recognized with almost all companies gone right now is the inside view and product focus and not a customer focus.
    Most of them thought the bikes would sell it self and did hardly spend on (worldwide) marketing a smart way (don’t throw money at the problem, help solving it)
    Nobody can beat the brand awareness, brand experience and worldwide recognition of H-D. And despite of that they need the best of the best sales guys on the floor of their dealers. They established very bright marketing departments in order to get the best reach towards their target group spending as little money as possible. Sounds obvious but not easy but they are managing it.
    Being a small company, with a much shorter track record, trying to snatch a couple of their customers with a much more expensive product and in most cases a little less reliable.
    It’s without doubt that you need to be brighter, more flexible and much more customer oriented (product and services) in order to have a chance to succeed.
    And by customer I meant end-user, dealer and distributors.

  13. 13 Sharrack Jun 13th, 2012 at 9:41 pm

    The 50-75,000 chopper craze is over. Bourgets bikes are all over craigs for 11,000…… 50 invested.
    Sucker punch has a good idea but 23,000 bobbers might be a hard sell. I just bought a 2007 SPS 66 bobber in immaculate condition for much less than 1/2 that….and no sales tax.
    On the other hand….. Lots of guys out there with 13 foot long boat anchors!

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Cyril Huze