On April 10, 2012 I broke the news that Saxon Motorcycles was in big trouble and for sale. Until yesterday, Chief Executive Officer Mark Borodkin never officially confirmed the news. Today, in a strange way to do it, Saxon Motorcycles announced on Twitter, in less that 140 characters, that it is for sale and posted a link to their Facebook website to say exactly the same thing” ” “Saxon Motorcycles is officially being offerrd for sale. The sale of the company shall include all intellectual property, inventory, parts, tools and equipment. If you have an interest in this very unique opportunity please e-mail email@example.com”
On september 24, 2009 Saxon Motorcycles was acquired by Mark Borodkin and Tim Gueltzow, with the intention to revamp the company. The plan included first a survey of all current and potential Saxon owners and dealers to find out areas that needed immediate attention to build a positive Saxon experience . Second, the release of several new models built in a new 40,000 sq.ft facility located in Gilbert, Arizona and equipped to build up to 1200 motorcycles a year. As we all know it was the worst timing possible to invest in a small producer of custom motorcycles already with a very shaky reputation regarding reliability and warranty.