Danielle Larrabee Named Spectro Oils Marketing Director

Spectro Oils of America, based in Brookfield, CT, is pleased to announce that Danielle Larrabee has been assigned the position of Marketing Director. She will be responsible for all aspects of marketing Spectro’s products and brand name. Danielle was offered the position after long-time Marketing Director, Dave Willis, decided to retire. Dave was an instrumental part of the Spectro team.

“I’ve worked extremely hard to get where I am today, and I look forward to my years at Spectro in hopes that my addition will take Spectro to the next level. My designs are edgy, yet simple and effective with quality and customer satisfaction being very important to me, and to the long-term success of Spectro.”

“We are pleased with Danielle’s performance at Spectro, and with her promotion to Marketing Director we anticipate even better things. Danielle is producing world-class ads and brochures, and will help guide Spectro Oils into the future. We welcome her to her new position,” said Rollin Karoll, VP of Sales at Spectro.

Danielle has been with the company for two years as Design Director, and brings with her over thirteen years of experience in marketing and production, and an extensive graphic design background. She graduated with a certificate from  Hallmark Institute of Photography, in Turners Falls, MA and has since worked for world-renowned photographer Mark Seliger, Ethan Allen photo studios, and Gannett suburban newspapers. Her expertise is in reaching out to the prospective customer, and creating a marketing plan towards each specific need.

Ralph Flanagan of Full Bore Cycle Lines USA states, “The immediate effect of Danielle Larrabee’s addition to the Spectro staff was the 2011 catalog for the entire Spectro product line. The catalog contains top-notch layout, photography, and the information is right at the customers’ fingertips. The Spectro Oils website also received significant upgrades, made possible by Roy Monaro of Monaro Design and Danielle’s continuous efforts.  New signage, new catalogs, and a terrific new look for Spectro greatly enhances the award winning history and current line of products from Spectro Oils of America. Thanks, Danielle.”

Spectro brands are manufactured and marketed by Intercontinental Lubricants Corp. of Brookfield, CT, ILC, one of the world’s foremost manufacturers and packagers of quality, specialty lubricants. Spectro® products are engineered to provide the highest levels of performance across the full range of full-synthetic, semi-synthetic and petroleum lubricants for all types of power-sports engines and transmissions. Spectro® provides unsurpassed strength and endurance to protect your engine against wear and tear. The Spectro® line also includes superior suspension fluids, fork oils, brake fluids, coolant, chain lubes, filter cleaners/oils, and appearance products.

5 Responses to “Danielle Larrabee Named Spectro Oils Marketing Director”

  1. 1 Harl Sep 19th, 2012 at 4:30 pm

    Cyril are you hyping the girl or the product? I’d rather have the girl.

  2. 2 dmj Sep 20th, 2012 at 7:23 am

    If she knocks on my door with her bag of Oil, I’ll be buying several quarts.

  3. 3 ROGUE Sep 20th, 2012 at 9:01 am

    If Rollin says your producing world-class ads and brochures, and will help guide Spectro Oils into the future I am sure your promotion is well deserved.
    I did notice some changes to the website on a recent visit. Nice.
    In the mean time I will continue using Spectro Lubricants, Cleaners and Polish because I really like them.

  4. 4 izadore007 Sep 22nd, 2012 at 2:51 am

    It appears that after looking at Danielle and listening how she says that she has worked very hard to produce some edgy designs. Maybe she needs to change her hours from 9 till 5, to 5 to 9………. Luv your Vib, Danielle. I cleaned it up, Cyril. This Chick is hot. !

  5. 5 Blackmax Sep 24th, 2012 at 7:57 am

    Congratulations !!!!
    Looking forward to meet / seeing you at the shows in Feb.

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Cyril Huze