Harley-Davidson has already made its intent clear: India is a key market and the company will do whatever is necessary to get a high share of this growth market.
To take on its Japanese, Korean & India rivals Harley-Davidson intends to introduce a new motorcycle made exclusively for the country within the next two years. At the same time, Harley is expanding its network of dealers in the country. Currently, there are nine dealers but there will be four more by the end of 2013.
The company has seen rapid growth of its motorcycle business in India since entering the market back in 2009. The iconic motorcycle manufacturer reported sales of over 1,000 units in the country between July 2010 and the end of 2011. It now expects sales in 2012 to clock more than 2,000 units and targets a tenfold increase to 10,000 units by 2016. While Harley-Davidson still derives most of its sales from the U.S. and Europe, the percentage share of Asia and Latin America is growing contributing to 12% of its total sales in 2011 compared to 10.4% in the previous year..