S&S Cycle announces the introduction of a new line of premium drive train lubricants for Harley-Davidson and other American v-twin motorcycles. This S&S premium line of lubricants was developed by a collaborative effort between S&S and Spectro Oils of Brookfield, CT.
S&S company president Steve Iggens explains, “The relationship between S&S Cycle and Spectro is a natural. The similarity in the approach that both companies take to product quality and customer satisfaction is striking. Both companies and their products are highly regarded in the market, and we both offer solid value to our customers. All S&S products are backed by 55 years of Proven Performance in the v-twin high performance industry and now we are also drawing on Spectro’s 47 years of experience in the lubricant business.
” When asked why S&S Cycle no longer recommends Mobil 1 20W50 for their engines, Iggens had this to say. “First of all let me say that we regard Mobil 1 as an excellent product, and the decision to bring out our own product line is in no way related to any dissatisfaction with quality of the oil or our business relationship with Mobil 1. It was a strategic decision based on our desire to offer a more comprehensive line of lubricants to our customers.
” Scott Sjovall, S&S VP of Product Development adds, “Working with Spectro has allowed us some more flexibility in our product offering. We are striving to offer improved protection for our high performance engines and the transmissions that all that power goes through. We believe our new products are better to anything currently available on the market today. Of course you don’t have to be a racer or a performance enthusiast to benefit from a superior product. Our new lubricants will work great in your stocker too. You can’t get an oil that’s too good for your machine. It’s like having too much fun.
“The question has already come up about why we offer both petroleum and synthetic engine and transmission oils, so let’s address that.” says S&S Marketing Director Pete Amenda. “While we at S&S are convinced of the value of synthetic lubricants, not everybody believes that they are worth the higher price. Rather than have those consumers resort to using an inferior automotive-type engine oil in our engines, we are offering a more economical way for them to get the correctly formulated lubricants they need to adequately protect their machines.” Amenda went on to talk about promoting the S&S dealer network. “Another thing that’s important to know is that these products will not be available from auto parts chain stores or from so called “big box” stores. We intend to sell this oil through motorcycle specific channels.
You’ll be able to get it from your local S&S dealer or other shops who may source it through one of our motorcycle parts distribution partners. We like to support our dealers, and hope more consumers will too.”
• Complete drive train protection: Engine, Transmission, Primary. • Superior Lubrication. Exceeds S&S® and Harley-Davidson® warranty requirements. Reduced wear – Enhanced levels of zinc and phosphorous for longer engine life. Protects against oxidation from moisture build up associated with ethanol fuels. Smoother shifting and less noise. Safe for catalytic converters. • Multiple grades and formulations. Petroleum or full synthetic. • Easy pour “long neck” bottle. No funnel needed. • Made in the USA by two names you can trust.
The new S&S lubricant line currently includes the following products: • S&S Premium Synthetic 20W50 engine oil • S&S Heavy Duty Petroleum 20W50 engine oil • S&S Premium Synthetic 75W140 GL5 transmission oil • S&S Heavy Duty Petroleum 85W140 GL5 transmission oil • S&S Extreme Duty Petroleum 85W primary oil • S&S Quick Oil Change Kits which feature 4 quarts of S&S 20W50 engine oil and a premium oil filter – available with synthetic or petroleum based engine oil.