An enhanced “Indian Rides” mobile application is now available allowing fans of the brand to actively engage with the all-new Indian Motorcycle Company.
The updated application is free of charge and is available for download effective immediately for both Android™ and iOS smartphones.
The “Indian Rides” application now reveals the sound of the upcoming engine which was designed from the ground up to capture the spirit of Indian Motorcycle. It features an interactive graphical image of a motorcycle throttle and starter switch, allowing users to simulate starting the historic new engine. Leveraging the smartphone’s gyroscopic sensor, the user holds the phone in landscape mode and it becomes a functioning, interactive throttle.
The app incorporates a professionally recorded, high-fidelity audio clip of the new Indian Motorcycle engine, enabling fans to rev the engine to get a sense of what’s to come in 2013. The app will continue to be enhanced with new features and elements throughout the year. Headphones are recommended for increased clarity.
“Our team created the app as an entertaining and engaging tool for our community to become interactive participants in the creation of the future of Indian Motorcycle.” said Rod Krois, marketing director for Indian Motorcycle. The “Indian Rides” mobile app is specifically tailored for Indian Motorcycle riders and fans, but offers powerful benefits for all biking enthusiasts. In addition to the new interactive engine sound experience, the app allows bikers to display their current map location, view weather conditions and advisories, find and contact nearby Indian dealers; search for local service like gas stations, restaurants and lodging with integrated direct dialing, save waypoints of interest, track and save favorite rides and routes, and easily share saved routes on social media sites like Twitter and Facebook. The app includes automatic map caching so riders can enjoy most mapping features even when cellular service is unavailable.
The updated “Indian Rides” app is free of charge and is available for download effective immediately by visiting the following links: Indian Rides for Android or Indian Rides for iOS/iPhone.
I’ve used the older version and it’s pretty handy when you want to explore new back roads or track your routes.
This ‘ Slow Burn ‘ – ‘Trickle Theory ‘ method of promotion being used by Indian as well as most of the auto industry recently needs to find its way into the proverbial ‘ Circular File ‘ . Its annoying as well as in the end : after the plethora of hype and hyperbole once the actual reveal is finally made you’re left feeling at best … disappointed or at worst disgusted as the end result never lives up to all the propaganda that proceeded it
e.g. – Show us the ‘ Beef’ Indian … or leave us the heck alone ! 😉
Got it.It’s a great app.
Hope the bike is better than the App!
Maybe Rodent knows how to ride but not how to use an application.
Well this is just great. First it’s Harley poser blipping his throttle all over the parking lot and at every intersection, now I gotta deal with Indian poser blipping his smart phone. How annoying.
I got to say what a fun way to get people interested in their product. No cost to fans just a fun app for anyone with a phone which will allow its use. Great marketing and as for slow burn it builds the anticipation which is what you want. Think of looking forward to an evening with your spouse when the kids will be away at the Grandparents enough said.
FYI we had Robert Pandya and Greg Brew from Indian on the HR show two weeks ago to give us the very latest insights you haven’t gotten anywhere else.
I’m tired of being teased. Got the email & deleted it. Looking forward to when the bike is released and Cyril tells us about it.
I got the app and the throttle-engine sound thing gets old after 10 seconds, but the route recording (waypoint) function is pretty cool, especially when you’re in territory where you don’t know the road names and will never remember them (Like my back country roads here in Japan). A route planning and recording app is useful anyway, and the fact that it’s an Indian one just makes it nicer to look at. I think it’s pretty cool.
Where the heck is Bing Crosby, Frank Sinatra, and Rosemary Clooney when ya need ’em anyway?
Wot? Its got electric start? oh no.. I was expecting a kicker only and some leaf springs.. only kidding
Seriously a 750cc Scout bobber with a modern groovy look (carbon fibre) and about 80hp would do me…