A very interesting and exciting experience for the Del Prado brothers (Justin and Jarrod) the partners of of Arizona-based DP Customs. They enlisted the 30,000 members of Local Motors, a local crowd-powered automotive design, manufacturing and technology group, to design a one-of-a-kind DP Customs bike. In this challenge, participants will submit motorcycle concepts based on the 2000-2003 Harley Davidson Sportster for the first DP Customs-brand cycle to be co-created on the Internet, and not designed by the Del Prado brothers themselves. The challenge launched Tuesday, March 5 and will continue through Sunday, March 31, 2013.
“We’re really excited to be working with Local Motors on this challenge,” said Jarrod Del Prado, co-owner of DP Custom Cycles. “We’ve been following Local Motors and its incredibly talented community for years, and we can’t wait to see what this amazing community will come up with.”
“We’re just two guys,” Justin Del Prado continues. “To have upwards of 30,000 people dive in to help us create our next signature bike, that’s pretty cool. We can’t wait to see how the world interprets our design style.
In total, $5,000 in prize money will be awarded to the designers of the top 10 projects and the Del Prado brothers will build the winning design as the next DP Customs custom cycle. Prize monies will be awarded as per the following: First Place – $2,000 cash or $5,000 toward the purchase of the winning bike. Second Place – $1,350 cash or $3,500 toward the purchase of the bike. Third Place – $950 cash or $2,500 toward the purchase of the bike. Fourth – 10th Place – $100 each, or $250 toward the purchase of the bike
Complete details about the DP Customs Motorcycle Design Challenge – including a written and video design brief – are available at Local Motors The comprehensive design brief provides the context, scope and explicit details about how to enter this exciting challenge.