DP Custom Cycles Enlists 30,000 People To Design Its Next Custom Motorcycle.

DPCustomsA very interesting and exciting experience for the Del Prado brothers (Justin and Jarrod) the partners of of Arizona-based DP Customs. They enlisted the 30,000 members of Local Motors, a local crowd-powered automotive design, manufacturing and technology group, to design a one-of-a-kind DP Customs bike. In this challenge, participants will submit motorcycle concepts based on the 2000-2003 Harley Davidson Sportster for the first DP Customs-brand cycle to be co-created on the Internet, and not designed by the Del Prado brothers themselves. The challenge launched Tuesday, March 5 and will continue through Sunday, March 31, 2013.

DPCustomsBis“We’re really excited to be working with Local Motors on this challenge,” said Jarrod Del Prado, co-owner of DP Custom Cycles. “We’ve been following Local Motors and its incredibly talented community for years, and we can’t wait to see what this amazing community will come up with.”
“We’re just two guys,” Justin Del Prado continues. “To have upwards of 30,000 people dive in to help us create our next signature bike, that’s pretty cool. We can’t wait to see how the world interprets our design style.

In total, $5,000 in prize money will be awarded to the designers of the top 10 projects and the Del Prado brothers will build the winning design as the next DP Customs custom cycle.  Prize monies will be awarded as per the following: First Place – $2,000 cash or $5,000 toward the purchase of the winning bike. Second Place – $1,350 cash or $3,500 toward the purchase of the bike. Third Place – $950 cash or $2,500 toward the purchase of the bike. Fourth – 10th Place – $100 each, or $250 toward the purchase of the bike

Complete details about the DP Customs Motorcycle Design Challenge – including a written and video design brief – are available at Local Motors The comprehensive design brief provides the context, scope and explicit details about how to enter this exciting challenge.

7 Responses to “DP Custom Cycles Enlists 30,000 People To Design Its Next Custom Motorcycle.”

  1. 1 SIGFREED Mar 7th, 2013 at 7:23 am

    They will soon discover the inherent flaw of democracy…

  2. 2 Flying Piston Mar 7th, 2013 at 8:06 am

    SIGFREED Have you seen the designs that have been generated by the process at Local Motors? I have checked them out before and was very impressed. It’s not really a design by committee deal. Teams or individuals can submit designs then they are voted on by a community of enthusiasts and after that the design is opened up for anyone to submit modification ideas.
    I for one will be following this project on the internet.

  3. 3 A 1 MIKE Mar 7th, 2013 at 10:12 am

    how is it a “signature” bike if you let someone else design it? a collective design?

  4. 4 Tim Mar 7th, 2013 at 10:39 am

    Ditto Flying Piston. Local Motors has been doing something even more dramatic for years. DP will have the final say so it’s not going to turn out like some Rube Goldberg contraption. Crowdsourcing has been going on for a long time in many industries; no reason why it won’t work in motorcycle design and building.

  5. 5 Steve Carr Mar 7th, 2013 at 8:38 pm

    My thoughts are along the same lines as Mikes on this. In my opinion, a custom bike should reflect the individual style of the builder, how ever that my be. We can all recognize the products of many of our peers builds at first glance. A quick example, Rick Fairless, we all know his style, and when we see his bikes, well, we know who built it.

    With what I am seeing here with this idea is, in my opinion, an effort to try and please everyone, when in the end, it will more than likely please no one.

    Im sure there are cases where this concept has helped in the design of some products, somewhere, but with custom bikes I don’t see it….

    These guys, from what I have seen, are very good at what they do, and I know that what ever they do will be really cool……

    This post was in no way to discourage or take anything away from what these guys are trying to do, its just simply my opinion, be it right or wrong……

    Steve Carr

  6. 6 Royal Phucknuckle Mar 8th, 2013 at 8:35 am

    And then there’s the Internet cool-kid friscocafechoppaobobbaboardtrackbratstyle builder that jumps on every fad that comes and goes over the 3 years time that it takes him to complete his project and it ends up looking remarkably close to what is pictured above… with skateboard parts added for extra “cred”.

  7. 7 nicker Mar 10th, 2013 at 12:24 am

    You want a “A very interesting and exciting experience” in scooter design….. ???
    (not to mention building and testing)



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Cyril Huze