The original Daytona Rossmeyer Harley-Davidson store at 290 North Beach Street that was turned into a museum after the passing of Bruce Rossmeyer in 2009 in a motorcycle accident is going to close its doors and be moved at the end of 2014 to Destination Daytona in Ormond Beach where it will occupy the second floor. In addition a new Harley-Davidson store is going to open in a renovated space at 510 Main Street, and will mainly feature tee-shirts, other clothing, coffee mugs and shot glasses, and will be open about five or six days a week. (Rossmeyer had a rented space in another Main Street building until late last year.)
The museum features Bruce’s personal collection of motorcycles, a 1914 and 1916 Harley models, a striking 1964 FLH, a Wyatt Fuller custom built (from Wyatt’s Razorback Engineering days), etc. It’s also the place where you can admire Jeff Decker’s “Elvis” sculpture, commissioned by Bruce and a collection of paintings by David Uhl, Scott Jacobs, Tom Fritz and others. In the museum people are also interested in seeing Bruce Rossmeyer’s original office from where he defined his strategy to expand from one store in Daytona to several dealerships in and out of Florida.
The news of the museum relocating at Destination Daytona in Ormond Beach is a big negative for merchants in and around Daytona North Beach Street, Rossmeyer’s Harley-Davidson then the Rossmeyer’s Museum having been the main draw of this part of town filled with vacant lots and closed stores.
Of course, an opposite reaction from business owners on Main Street avidly looking for new merchants to fill up the many empty stores.