Sturgis August 3, 2013 at 8 pm mountain time. Probably the most important event in decades for the motorcycle industry. The Worldwide reveal of the all-new Indian Chief at the Sturgis Museum (Main Street & Junction Avenue.)
Preparing for such an event requires methodic organization and contingency planning not only by the Indian Motorcycle people (lots of them), but also by the Sturgis police. Exceptionally, at the unveiling location, you will be able to buy beverages in a Beer Parden in a parking lot to the east of the museum and will be allowed to take them into the public right of way in front of the museum, (only from 8 p.m. to 11 p.m. on Saturday, Aug. 3.)
On July 15 the Sturgis City Council, on a split vote, approved the necessary special Indian event liquor license. Although he has 30 years of experience at contingency planning during the Sturgis rally, Police Chief Jim Bush is somewhat worried at the prospect of those legally authorized to drink during 3 hours front of the museum during the Indian reveal, filling up Main Street with their open containers.
City Manager Daniel Ainslie said that while half of the proceeds from beer sales will go to the museum to help offset the loss of income from not having outside vendors during this year’s rally, he is worried that letting people drink in the street sets a precedent. Dave Davis, a Rapid City insurance agent and chairman of the museum board of directors, said it would be nice, but not necessary, to open up the street for the beer party. But he would understand if the council was uncomfortable with that request. Will a fence marks which side you can drink or not in an open container? Not sure, yet. But whatever the definitive rules, drink with moderation, enjoy the party and arrive early: during the event, all the 900 block of Main Street in front of the museum will be closed to all traffic and motorcycle parking. See you there on August 3rd.