Tuesday evening evening Dar Holdsworth invited a few friends of the industry to meet with Toby Keith for an official announcement that they just partnered in his Oklahoma City-based shop Brass Balls Cycles. A longtime motorcycling enthusiast (as depicted in his “American Ride” video), Keith met Holdsworth through the Pros 4 Vets organization when he built a custom bike that was raffled to support the Toby Keith Foundation’s OK Kids Korral project.
To celebrate the partnership, Toby Keith came backstage at the Buffalo Chip to pour a shot of Mezcal (distilled alcoholic beverage made from the maguey plant native to Mexico with bottle usually containing a “worm”) to the member of the press present at this intimate celebration. Keith, supposedly, take a couple each night just before performing.) Next to me, fellow journalist Marilyn Stemp screamed “I got the “worm”, to which Keith immediately replied “lady, I am certain it’s not the 1st time you got the worm…”
Back on topic, Dar Holdsworth explained to me that he intends, with Toby Keith financial and marketing support, to go into custom mass production, that he is already equipped to manufacture 100 units a year, and next year will shoot for 300 for each model he conceives.
Featured on the cover of the July 15th issue of Forbes and named the highest-paid country performer of 2013, Keith is known for many successful ventures including his “I Love This Bar And Grill” restaurant chain, “Wild Shot Mezcal” and more. But his business acumen is secondary to his success as a music creator and performer. His latest single “Drinks After Work” is rocketing up the charts, and leads an upcoming album of new music.
An Air Force veteran of Desert Storm, Holdsworth is a two-time AMD World Champion custom/production motorcycle builder who founded Brass Balls Cycles in 2006. The company specializes in timeless and uncompromising American motorcycles, offering a line of Bobbers, Choppers and Sport Cruisers.
After the announcement – and a couple of drinks (without the “worm” already in another cup), switched on the Buffalo Chip stage to watch Toby Keith perform his mega hits on the stage of the Buffalo Chip front of thousands of fans. At midnight, the crowd was happy and me just a little bit drunk.