The Marketplace Events Motorcycle Group, producer of The American International Motorcycle Expo (AIMExpo) is announcing that racing legend Kenny Roberts will join in the celebration of the inaugural show October 16-20, 2013 at the Orange County Convention Center in Orlando, Florida.
As “AIMExpo Champion,” Roberts will play a key role in the festivities of the inaugural event. He will “Champion” the show via pre-event publicity and promotion, play a role in the grand opening of the expo, and share his championship experiences during the consumer days of the show. In an effort to recognize his significance to AIMExpo and to pay tribute to his American dirt-track roots, show producer Marketplace Events Motorcycle Group has also commissioned a Star Bolt by Yamaha in Robert’s now famous yellow “track-graphic” livery, which will be given away at AIMExpo.
A dirt-track rider from Modesto, Calif., Roberts became an icon in the world of racing during the 1970’s as arguably the most well-rounded competitive rider of all time, possessing a refreshingly energetic, charismatic, and brash persona but with an unrelenting determination for success.
After capturing multiple U.S. Grand National Championships, which featured dirt-track and road racing disciplines, Roberts made the move overseas to compete in road racing full time. He became the first rookie rider and the first American rider to win the FIM 500cc World Grand Prix Championship, now known as MotoGP, and cemented his status as one of the all-time greats by capturing three consecutive world championships from 1978-1980. His record of winning the championship as a rookie still stands.
“I’ve known Larry and other members of the AIMExpo team for a long time, and they are the right group to bring the popular European model of an all-inclusive motorcycle event to the American market,” said Roberts. “And, having it in the fall makes so much sense for dealers and consumers when all the new products are coming out. I really appreciate and relate to their enthusiasm to challenge and change things up, and I look forward to seeing everyone this October in Orlando!”
The inaugural AIMExpo intends to revolutionize the powersports industry as North America’s first combined consumer, trade and media event. It will be held on October 16-20, 2013 at the Orange County Convention Center in Orlando, Fla.