Harley-Davidson 4th Quarter U.S. Retail Sales Up 10 To 13 Percent?

HD2According to a research note provided to Powersports Business by Wells Fargo Securities analyst Tim Conder, U.S. retail sales of Harley-Davidson motorcycles in October-November quarter-to-date “are tracking up 10-13% driven by strength across all Harley product families” Conder goes on to write that “October year to year gains were stronger as November experienced normal season deceleration. Further seasonal and weather led deceleration is expected in December. Conder adds that Wells Fargo Securities assumes that approximately 10,000 “Street” motorcycles will be shipped from April through year end with 2,400 units of the “Street 500 cc” shipped in the 2nd quarter of 2014 to the [approximately] 200 U.S. dealers offering the “Rider’s Edge program.” Collectively, Wells Fargo Securities assume 4,000 “Street” units will be shipped and retailed in the U.S. and 6,000 shipped/4,500 retailed internationally during 2014.”

7 Responses to “Harley-Davidson 4th Quarter U.S. Retail Sales Up 10 To 13 Percent?”

  1. 1 richard Dec 8th, 2013 at 4:50 pm

    I’m sure it’s me…the projections for future sales can’t be correct. WAY too low. Maybe I am reading it wrong?

  2. 2 George Kay Dec 9th, 2013 at 11:25 am

    Now, this is my kind of bike

  3. 3 James just another Crazy Kiwi Dec 9th, 2013 at 12:26 pm

    014 Fat Bob in my humble opinion is now an ugly motorcycle

    Where is the Back guard gone.
    Now we have a pair of Nissan Skyline tail lights
    Where are the polished alloy triple trees.
    Blacked out……
    Dash once traditional and chrome.
    now small and black.

    I thought the wheels might help but no !

    They are advertising on prime TV here in the antipodes.

    I guess they might be looking for a younger age group to sell the FB to .
    Ruined it for me ! ! !

    I was going to buy one.
    My 08 has been a brilliant bike but getting up in miles.
    Might have to find a 013

    It is only my personal taste, but there are others like me.

  4. 4 Terence Tory Dec 9th, 2013 at 12:39 pm

    James just another Crazy Kiwi,I can only agree.Why H-D has messed with a design classic like a FXDF has me beat.

  5. 5 Woody's Dec 9th, 2013 at 5:06 pm

    Amen JjaCK! I don’t have a lot of miles on ’08, guess I’ll be keeping it awhile.

  6. 6 Blackmax Dec 9th, 2013 at 6:24 pm

    Remains to be seen if “The Street” in either engine size is going to be enough
    Coverting workers from full time to part timers
    and the CEO getting a 3 million $$ bonus leaves a very sour taste in the mouth
    Since The Street is going to be the metric all of the faithful railed against for decades
    Thanks, but no thanks !!!!

  7. 7 JackS Dec 10th, 2013 at 7:56 am

    It is clear that HD is definitely targeting younger/new riders and is now banking on The Street to help bring them in. I wish them all the success. But today, HD isn’t generally considered as an option for someone going out to buy their first Rebel or Ninja. So, the hardest part of the sell may well be getting the new riders to enter an HD dealership instead of a “power sports center” that offers most all other brands. I would temper expectations of HUGE success with The Street until I saw a campaign in the USA that took market share away from the Japanese competitors by compelling new riders to walk through an HD dealer’s front door.

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Cyril Huze