Members of the Harley Owners Group®, the official riding club of Harley-Davidson Motor Company, have chosen the new visual element of one of the most recognized symbols in motorcycling, the logo of H.O.G.® membership.
More than 100,000 H.O.G.® members around the world voted online and overwhelmingly selected the winning logo over several proposed designs. Major changes to the logo include bringing the Harley-Davidson Bar & Shield into the heart of the design, proudly representing H.O.G.® as the official riding club of Harley-Davidson, while the eagle shifts its gaze in a new direction to seek new horizons and adventures.
The new logo is the latest in a series of enhancements to the H.O.G.® membership experience in 2013, including a refreshed members-only web site, updates to the company’s Ride Planner online ride mapping service, and launching a digital edition of HOG® magazine for mobile devices.
With nearly 1 million members and more than 1,400 chapters in 140 countries, the Harley Owners Group® is the world’s largest rider club, providing its members with rewarding benefits and unique experiences that enhance their motorcycling experience. For more information, visit Harley Owners Group visit h-d.com/hog.