Polaris Reports Record 2013 Fourth Quarter And Full Year Results. Sales Growth of 20%. Motorcycle Sales Increased 12%.

polarisThis morning January 28, 2013 before Wall Street opening, Polaris Industries Inc. (NYSE: PII) reported record fourth quarter net income of $1.56 per diluted share for the quarter ended December 31, 2013, an increase of 26 percent compared to the prior year’s fourth quarter net income of $1.24 per diluted share. Net income was $108.7 million for the fourth quarter of 2013, up 23 percent from the previous fourth quarter’s net income of $88.1 million. Sales for the fourth quarter of 2013 totaled a record $1,083.7 million, an increase of 20 percent over last year’s fourth quarter sales of $900.6 million.

Motorcycle division sales, which include both Victory and Indian motorcycles, increased 94 percent in the 2013 fourth quarter to $68.8 million due to the initial shipments of the new model year 2014 Indian motorcycles. Consumer retail demand for the Polaris motorcycle division was up over 100 percent with strong initial retail sales for the three all-new 2014 Indian Chief models and continued strong demand for Victory motorcycles with retail sales up in the mid-single digits percent range in North America. Fourth quarter North American industry heavyweight cruiser and touring motorcycle retail sales were up low-teens percent over 2012, driven by an unprecedented number of new product introductions in 2013, which includes three new Indian Motorcycle models. The Indian Motorcycle re-launch plan continued during the 2013 fourth quarter as an increasing number of dealers began retailing the brand new motorcycles, production volume accelerated at the Spirit Lake, Iowa manufacturing facility and aggressive marketing generated exceptional exposure and attention for the brand. Indian Motorcycle is building momentum in its quest to re-establish the brand’s legacy in the motorcycle industry. Sales of Polaris motorcycles outside of North America increased 52 percent in the fourth quarter of 2013 as compared to a year ago. For the full year 2013, Polaris motorcycle sales increased 12 percent compared to the prior year.

PIIScott Wine, Polaris’ Chairman and Chief Executive Officer commented: “The past year was one of the most transformative in the Company’s history, as we introduced more new products than ever before, concluded a strategic acquisition, and continued the development of our global operational footprint. These and other milestones helped us attain our first $1.0 billion dollar sales quarter, and we enter 2014 poised to extend our established record of innovation and success.”

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15 Responses to “Polaris Reports Record 2013 Fourth Quarter And Full Year Results. Sales Growth of 20%. Motorcycle Sales Increased 12%.”


  1. 1 H. Jones Jan 28th, 2014 at 9:11 am

    Congrats Polaris. Bravo Indian & Victory.

  2. 2 TodT Jan 28th, 2014 at 9:53 am

    pretty impressive numbers, great to hear!

  3. 3 JackS Jan 28th, 2014 at 10:12 am

    Great news! Here’s hoping the Indian pipeline is not just filling, but really starting to flow.

  4. 4 Tobby Jan 28th, 2014 at 11:07 am

    Motorcycle sales are still only about 6% of Polaris’ total sales, and less than half of Garment and Accessories. Gives you an idea of the size of this company.

  5. 5 Robert Pandya Jan 28th, 2014 at 11:17 am

    Thanks for the positive comments all. The Polaris company and associated brands show the diversity of the products, all which receive high marks for quality and engineering. The breadth of technology and engineering / design skills afforded to each division in the company is the real backbone for the motorcycles for instance. I encourage those skeptical of our bikes to ride one – either a Victory or an Indian. It stall may not “be for you”, but it’s hard to deny that the motorcycles are not great performers and are different in character.

    All the best to you from the frozen North – I hope to see many of you at the V-Twin Expo in Cincy in a couple weekend.

    Robert Pandya
    External Relations Manager
    Indian Motorcycle

  6. 6 BobS Jan 28th, 2014 at 12:42 pm

    Job well done. Sounds like more and more riders are checking these brands out. Who says American manufacturing is dead!

  7. 7 George Van Tine Jan 28th, 2014 at 1:27 pm

    I believe in Polaris, specifically Indian.

  8. 8 Donnie Jan 28th, 2014 at 1:29 pm

    Go Indian, go.

  9. 9 Rex Reeb Jan 28th, 2014 at 9:39 pm

    All I can say (as a Indian salesman) is Bravo to Polaris! They have built a product that is both distinctive from Victory and equal or better in over all quality. I am no longer in the power sports industry full time but it was a true pleasure to be a part of selling the early rounds of 2014 Indians. I am a life long HD and V-Twin custom guy but I have to say I will buy Indian next time.

    I’m a believer

    Rex

  10. 10 Matt W. Jan 29th, 2014 at 8:10 am

    It’s great to see an American company putting so much into everything it does. What Polaris achieved with Indian alone in such a short amount of time is quite amazing. Keep up the good work!

  11. 11 Rick Lossner Jan 29th, 2014 at 8:36 am

    PI has momentum…. Victory is finally getting the recognition it deserves, Indian is pulling some old, riders out of the woodwork, more than a few dumping their current ‘brand’, and has a huge group salivating and saving pennies ( Just look a the thousands of FB comments on their page for proof ) .

    When the 2015 models come out with the Scout .. and .. ( ? ) … in addition to the current lineup and their new paint schemes ( ? ) ….. Hold on for the Ride!

    Let the Indian HD war resume!

  12. 12 BobS Jan 29th, 2014 at 9:39 am

    Spot on Rick. The three Chiefs out now are nice bikes. A bit too retro for my taste, but I rode one, they’re good machines. I’ve also already seen pics of new Indians with some classic two tone paint jobs. Holy cow does it add a lot to that bike! They’ve made quite a splash but I think the “You aint seen nothin yet” cliche’ might apply.

  13. 13 sidehacker Jan 29th, 2014 at 10:22 am

    Congrats Mr Pandya. Imagine the sales boost racing the new Scout against the MoCo’s XR750 (hint hint) or an honest LSR run with The Spirit of Munro?

  14. 14 Blackmax Feb 1st, 2014 at 1:12 pm

    Glad to hear the number are up for Polaris as a whole
    Nobody wants to see Victory be a sacrificial “lamb’ for Indian
    there is a place for both in the wide wonderful world of motorcycles
    and the competition / comparisons will keep EVERYONE on their toes.
    I like the Indian and have test drove all 3 models & my buddy, who went with me,
    is ready to put his $$ down on a red Chieftain, now,
    as soon as we get a dealer closer to us that 4 hrs away.
    i also have a buddy that purchased a 2013 Vic Cross Country Tour.
    He is absolutely in love with the thing & swears it’s the best thing he’s ever swung a leg across.
    Me, I’m swinging toward the Vic. but will wait to see what the new models will bring
    Look forward to seeing Mr Pandya and all who can make it at the V-Twin

  15. 15 Scottw Feb 3rd, 2014 at 9:22 am

    After 35 years off a bike, the Indian drew me back into it as a retirement gift to self. It has been such a dream to ride. Prior to this I knew little of Polaris, but am very impressed at their stable of products. It is a no brainer that their motorcycle division is going to become a solid cornerstone of their product line.

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