Fred Duban. The Story Of An Uncommon Custom Builder Told By Himself.

dub1We live in a new world. Connected, networked, hyper-aware, rich, complex, sometime confusing. The inexorable rise of digital information, accelerated by the mobile revolution is radically shifting the dynamics of the marketplace and the way we communicate and take our purchase decisions.

One of the best ways custom motorcycle builders are taking advantage of the internet endless and boundless possibilities is via videos showing their work in progress, completed and being ridden. After all, custom motorcycles are human creations, evoke emotion, fulfill and delight us. Stage them with a good film director behind the camera, mix them with great music, and they become too many very strong objects of desire.

French builder Fred “Dub” Duban from Dub Performance is among those who know how to leverage new technology to build a strong shop brand. After producing many videos where he had promoted his work and documented his motorcycle trips, he goes further, offering an iBook about his professional life. The story of an uncommon custom builder told by himself. After 1 year of work it is available to download for free in 52 countries via iTunes. It means that for now you can watch and read it only on Mac computers, iPhones and iPads (with the most recent Maverick and Yosemite IOS). You can download the iBook HERE. But first, watch below the promo video (English/French)

22 Responses to “Fred Duban. The Story Of An Uncommon Custom Builder Told By Himself.”


  1. 1 P. Hamilton Dec 5th, 2014 at 11:17 am

    Self love and promotion…

  2. 2 highrpm Dec 5th, 2014 at 12:09 pm

    brings to mind bike builder roger goldammer’s video about his work, http://www.youtube.com/watch?v=y6bx77w_EpE. short, sweet display of extraordinary talent.

  3. 3 1550tc Dec 5th, 2014 at 12:51 pm

    GREAT VIDEO and unreal what guys can do in house and probably with a go pro camera

  4. 4 Patrick Dec 5th, 2014 at 2:33 pm

    P.Hamilton; Problem with self promotion? That’s how people/companies/builders get a head.

  5. 5 Greybeard Dec 5th, 2014 at 2:58 pm

    Quite the bad asses, eh?
    Shooting up children’s toys and pointing shotguns at the screen.
    Cruisin’ down the road all hunched up & nasty.
    Yeah…when they become adults they’ll have trouble looking at that video.

  6. 6 richard Dec 5th, 2014 at 3:39 pm

    WOW! What can I say? Lotsa reasons here why NOT to buy their stuff.

  7. 7 Iron Horse Dec 5th, 2014 at 5:31 pm

    The guy might build okay bikes, but he can’t shoot for crap.

  8. 8 Mr Dick Dec 5th, 2014 at 5:47 pm

    Oh please,give us a break!

  9. 9 stsn Dec 5th, 2014 at 7:50 pm

    Happiness is a warm gun, momma.
    When I hold you in my arms I know nobody can do me no harm.

  10. 10 Heavy Metal Dec 5th, 2014 at 8:37 pm

    Love the ghetto aim at the camera. After watching the video I’m too scared to buy anything from this guy.

  11. 11 domino Dec 5th, 2014 at 11:47 pm

    I remember (barely) when I was a young badass … (or so I thought) …

    Great message??!!?!

    Domino Dave

  12. 12 skinny denny Dec 6th, 2014 at 5:05 am

    Great. A French version of Jesse James.

  13. 13 Mack Dec 6th, 2014 at 7:34 am

    I think it said enjoy F@#king life ……relax the guy has a sense of humor! ….great looking bikes ..and obviously rideable ……chicks, guns ,bikes, what’s not to like ?,…Cyril trying to show the next generation ….tough on here to get thru the ” Bash Brigade”

  14. 14 BCinSoCal Dec 6th, 2014 at 10:52 am

    More of a DUD than a DUB. Takes himself way too seriously, watched too many episodes of SOA. Wanna be badass, but comes across more as a Jackass.

  15. 15 Laurent Dec 6th, 2014 at 11:46 am

    Calm down guys 🙂
    As guns are almost illegal in France, it’s mostly a joke for us…
    I can understand that from your side of the atlantic ocean, this issue is much more sensitive…
    I know very well Fred and I can tell you it’s one of the coolest guy I’ve ever met…
    One more thing : this iBook can only be downloaded on iPads (not on iPhones…)

  16. 16 Laurent Dec 6th, 2014 at 11:48 am
  17. 17 U think U know me Dec 6th, 2014 at 12:40 pm

    Dude is OG…..every gangsta has a Bulldog sitting with a gun. Clearly this is a joke guys……I hope.

  18. 18 Chaos Dec 6th, 2014 at 3:31 pm

    Hmmm didn’t Jesse make this stuff Kool like 10 years ago? I guess it takes awhile to get across the pond.

  19. 19 Greybeard Dec 7th, 2014 at 11:53 am

    Pointing guns at people is never a joke.
    I suggest Cyril consider remove that video lead-in of the guy pointing the shot gun at the camera as it’s doing nothing but pissing people off.

  20. 20 Devil's Plaything Dec 7th, 2014 at 1:01 pm

    The only thing I see missing is a good middle finger and maybe a pabst…….snore. Looks like they are taking good attention away from decent bikes.

  21. 21 Mike Corbin.com Dec 8th, 2014 at 9:52 am

    ” Selfies”

  22. 22 Blackmax Dec 8th, 2014 at 5:11 pm

    Can do without the “macho” !!!
    It’s played out already !!!
    Otherwise kind of cool cycles & models

Comments are currently closed.
Cyril Huze