Victory Motorcycles Virtual Ride Experience.

Victory’s recent virtual ride experience debuted at IMS Chicago last weekend. They are the first motorcycle brand to use the emerging VR technology. In the cold of February in Chicago, Victory gave nearly 300 attendees the next best thing to an actual ride by transporting them to the Badlands/Needles Highway in South Dakota, a popular motorcyclist destination.

“Victory is always in pursuit of enhancing the ride experience,” said Rod Krois, Victory General Manager. “It’s tough to do this during the winter months in a cold climate, but not impossible. By combining VR with the physical elements of a ride, we’re able to transport riders for a few minutes into a sun-filled summer Sturgis ride. It’s unlike anything motorcycle riders have experienced and proves the exhilarating performance of Victory Motorcycles in a different way.”

Here’s a video recapping the experience.


5 Responses to “Victory Motorcycles Virtual Ride Experience.”

  1. 1 BobS Feb 24th, 2015 at 2:05 pm

    Can it do a virtual burnout?

  2. 2 Joshua Feb 24th, 2015 at 2:18 pm

    Interesting. Bet that Harley is going to offer same very fast.

  3. 3 P. Hamilton Feb 24th, 2015 at 2:20 pm

    Competition with Harley is not only outdoor, but indoor. Who attracts more visitors on his display?

  4. 4 Blackmax Feb 24th, 2015 at 4:56 pm

    Looks like there was a long enough line to try it out
    P. Hamilton is right, this time of year it’s about how many people
    you can get interested before spring …

  5. 5 Boomer Feb 25th, 2015 at 9:53 am

    They need to make this available for home use so everyone in cold and snow bound places can get through the Winter.

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