Breaking News. S&S Cycle Flathead Power Brand Goes Back Home In Sweden To Anders Nygren.

SSflatheadpowerYou can bet that there is one happy man in Sweden…

S&S Cycle Inc. announced today that they are transferring ownership of the Flathead Power® brand back to Anders Nygren, the original founder of the Flathead Power company in Sweden free of charge. “We decided to discontinue using Flathead Power as a brand for our vintage product line about a year ago to consolidate our branding under the S&S Cycle name. We still owned the FHP trademark but had no plans to use it, so we decided to give it back to Anders.” says S&S Company president Paul Langley.

When we called Anders to give him the news he was overjoyed. “The happiness when Bruce and Eric called and told me that I could have my old company name back was overwhelming. To be able to use what once was the start of over 20 years of production. The first 12 in Sweden, and the rest in the US. Flathead Power, just a name, means a lot to me and my family, as the next generation is taking over the jug juggling. My son Magnus was born in 1995, Flathead Power started in 1993, so he grew up with this. I can only take my hat off and say: Thank You S&S Cycle and the guys involved!”

Flathead-Power-Logo-Long-LargeAnders Nygren started Flathead Power in Sweden in the early 1990s, mainly to provide impossible to find parts for his own vintage race bikes. His accomplishments as an engine builder and engineer were nothing short of amazing as he, for the most part, single handedly built his fledgling business into an internationally known source for quality reproduction and performance engine parts for vintage Harley-Davidson® motorcycles. Unfortunately, Flathead Power fell victim to a turbulent economy. Anders lost ownership of the name and the company, and Flathead Power was forced out of business. Rather than allow Flathead Power to fade away, S&S Cycle purchased the company name and assets from the new owners in 2007. S&S used the Flathead Power brand for its vintage parts line, but S&S hasn’t forgotten the man who got it all started.

“The parallels between S&S Cycle’s early years and the story of Flathead Power are really quite remarkable.” Says former S&S company president and part owner Sam Scaletta. “We have a lot of respect for Anders, and we feel that returning the brand name to him is just the right thing to do.”

Eric Wangen, S&S project engineer and former product line manager for the Flathead Power line, tells us “Somehow the idea got started in the vintage community that S&S had taken advantage of Anders and cheated him. That’s just not the case. He’ll tell you the same thing. In fact, when he visited S&S back in 2011, we taped an interview with him and he tells the whole story. You can see it on YouTube.”

“Some folks might question the business wisdom of helping a guy who might eventually become a competitor in the vintage market, but sometimes business decisions need to be influenced by what’s right, and what’s fair, rather than just what’s best for the bottom line.” said Paul Devine S&S Vice President of Sales and Marketing.

The transfer of Flathead Power trademark, brand name URL and Facebook page is effective March 24th, 2015.

18 Responses to “Breaking News. S&S Cycle Flathead Power Brand Goes Back Home In Sweden To Anders Nygren.”


  1. 1 Jack Deagazio Apr 24th, 2015 at 10:27 am

    Class act by S&S

  2. 2 Jester Apr 24th, 2015 at 10:30 am

    Only a good company lead by good people can do this. In contrast to Harley keeping the Buell trademark when they close Buell Motorcycles and fired Erik Buell.

  3. 3 Jeff Nicklus Apr 24th, 2015 at 10:39 am

    Bravo S&S….you guys are, and always have been, a class act!

    Over & Out,

    Jeff

  4. 4 Taco Apr 24th, 2015 at 10:49 am

    Best in class. S&S rules!

  5. 5 chicagojohn Apr 24th, 2015 at 12:11 pm

    Very proud of S&S cycle, Best of luck to you Anders, and Magnus.

  6. 6 Zenaldo Apr 24th, 2015 at 12:15 pm

    Im glad brand/product loyalty still means something to a few people in this industry..sometimes its more about the people and not the bottom line..way to go S&S..a shining star in my book..again..

  7. 7 Blackmax Apr 24th, 2015 at 3:56 pm

    Will wonders never cease??
    A BIG company gives something back
    Kudos to ALL of my friends & everyone at S & S
    Like I always say “you can never go wrong with S & S”
    Good luck to you, Anders Nygren !!!!
    Not that you need it
    You are a proven commodity

  8. 8 richards Apr 24th, 2015 at 4:00 pm

    S&S…”doing the right thing”…This is how business should be done. It exemplifies INTEGRITY1

  9. 9 Bean're Apr 24th, 2015 at 4:29 pm

    Hats off to S&S for doing this.

  10. 10 Iron Horse Apr 24th, 2015 at 5:24 pm

    A real stand-up move by S&S.

    Can’t wait to see what Anders and Magnus do with their new/old company.

  11. 11 nicker Apr 24th, 2015 at 9:31 pm

    More good vintage stuff…..Very cool.
    A healthy market has more than one source.
    More consumer choice is the key.

    Rational capitalism .
    The kind-a stuff that drives progressive leftists crazy……. 🙂
    Well done all.

    -nicker-

  12. 12 ger Apr 26th, 2015 at 1:52 pm

    major respect to s&s for this act…still a lot of decent people in the industry..
    ger..

  13. 13 Gina Woods Apr 26th, 2015 at 9:55 pm

    Wow what comes around goes around! Class Act S&S! Congrats to Anderson…. It’s still a n interesting industry indeed! Lol did I say that right comes & goes or goes & comes.. Damn it!

  14. 14 Chris Apr 27th, 2015 at 11:54 am

    Actually, Nicker, as a progressive leftist, this is the kind of capitalism that we like. It’s the laissez faire capitalism espoused by the regressive rightists that drive us crazy!

  15. 15 nitrobil Apr 27th, 2015 at 3:36 pm

    Great news Anders…..

  16. 16 Jezza Apr 30th, 2015 at 12:33 am

    S&S are a true class act. Incredible products, great service and corporate integrity. Real leadership in action!

  17. 17 nicker May 3rd, 2015 at 11:26 pm

    Chris,

    Any true “Progressive Leftist” would have had the government take control of both S&S and Flathead Power, on behalf of their employees….. :…because their both considered “Too Big To Fail”……. 🙂

    -nicker-

  18. 18 Alexandria Jul 10th, 2015 at 1:32 pm

    Nice post. I learn something totally new and challenging on sites I stumbleupon everyday.
    It’s always useful to read through content from other
    authors and practice something from other sites.

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Cyril Huze

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