Indian Motorcycle Is Giving Away Art

indianmotorcycleartOn Saturday April 16, customers who test drive an Indian motorcycle at their local dealership can leave with a handcrafted piece of Indian Motorcycle art, a limited edition Chief Dark Horse poster created by LA artist Mathew Curran (while supplies last). Indian and agency Saatchi & Saatchi agency Team One asked stencil artist Matthew Curran to create the pieces, which are made with the signature Indian Red paint and feature Indian’s Chief Dark Horse motorcycle.

“It’s a great tie to the brand and a great tie to our history, and it’s something that our owners will value. It also lends itself to the handcrafted nature and the heritage of our bikes” said Reid Wilson, director of marketing for Indian Motorcycle. It gives our dealers a great opportunity to talk to new customers and bring new people into the brand.”

See in the video below Curran at work stenciling and painting the prints. The video was posted on Indian’s social channels and emailed to its mailing lists, and individual dealers were given assets to promote the effort on their social channels.

6 Responses to “Indian Motorcycle Is Giving Away Art”


  1. 1 Paul Sharp Apr 15th, 2016 at 9:50 am

    Good marketing.

  2. 2 Drake Apr 15th, 2016 at 12:11 pm

    I bet that I if visit my Indian dealer he will be out of stock 🙁

  3. 3 Lonny Apr 15th, 2016 at 12:33 pm

    Drake, aka “Eeyore”

  4. 4 18bravo Apr 15th, 2016 at 2:42 pm

    Too bad my wife and I test rode the Roadmaster and Scout last week. I guess we’ll have to try out something else tomorrow…

  5. 5 Lugnut Apr 18th, 2016 at 8:16 am

    I remembered this was going on at around 2:00pm this past Saturday. So, off the the local dealer I went. I took the test ride and the beautiful free poster is in hand. I thought I would get it framed at a local framing shop up the road a piece. $200 bucks later, I am going to have the nicest framed poster around. I had no idea framing could cost so much. Granted, it is the deluxe frame package, but whew!

  6. 6 Blackmax Apr 18th, 2016 at 3:43 pm

    See if I can get one (test ride on something) this week
    Nice poster art !!!

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Cyril Huze