Aaron, Bell International is retained as the exclusive agent for Excelsior-Henderson Motorcycles to seek a strategic relationship for the reintroduction of the brand to the marketplace. “We look forward to working with Excelsior-Henderson during this exciting time in America, with the resurgence of manufacturing pride and interest in motorsports,” states Ralph Bellizzi, founder and president of Aaron, Bell International. As one of the original “Big 3” OEM motorcycle manufacturers along with Harley-Davidson and Indian during the early decades of motorcycling, Excelsior-Henderson’s heritage includes owners Henry Ford and Charles Lindbergh, and a long list of ‘firsts,’ being the first motorcycle to circumnavigate the world and officially ‘clocked’ at over 100 mph, to engineering and design innovations until ceasing production by owner Ignatz Schwinn of Chicago during the Great Depression.
In the 1990s, that engineering and design legacy was painstakingly carried forward with the rebirth of the brand and the development of a proprietary, new Super X motorcycle by the Excelsior-Henderson Motorcycle Manufacturing Company. The company produced nearly 2000 motorcycles featuring dual overhead cams, four valves per cylinder, closed-loop fuel injection, integrated cassette transmissions, anti-dive suspensions, and more. Owners of the motorcycles today are just as fervent about the brand as the day they rode them off dealers’ lots.