Big Dog Motorcycles just announced that is has cut its work force by 7 percent because of slow sales of its custom motorcycles. In March of 2006, the company stated that it had 320 employees. The company said in a press release that it had overstaffed in anticipated of its normal seasonal increase in demand, but the increase was weaker than expected. The company said the entire motorcycle industry is experiencing a sales slow down this spring. Big Dog Motorcycles described the layoffs as pre-emptive. The company remains healthy and is moving ahead with new models.