Harley-Davidson Dark Custom Motorcycles Commercial

23 Responses to “Harley-Davidson Dark Custom Motorcycles Commercial”

  1. 1 Rogers Jun 9th, 2011 at 7:47 am

    I find this one pretty good. Much better (not difficult) than the stupid “cage” commercial.

  2. 2 A 1 CYCLES Jun 9th, 2011 at 7:57 am

    event he pinball machine is retro, like the styling of their clothes and helmets….why do think everyone trys so hard to look like a 70’s hipster? i prefer a bath

  3. 3 Brother T Jun 9th, 2011 at 8:16 am

    I’d rather look like me, but in my mind, 70’s hipster beats 60’s hippie any day.

  4. 4 hk Jun 9th, 2011 at 9:11 am

    talk about desperate .Thats about as convincing as thier stupid “dark”manual they tried to pass off to dealers .weaksauce

  5. 5 Dave Blevins Jun 9th, 2011 at 9:30 am

    As commercials go, I think this one looks and sounds pretty good…

  6. 6 TRexSG Jun 9th, 2011 at 9:32 am

    HD finally realized they need to appeal to the younger croud to stay in business. To bad they just dumped Buell and MV Augusta which already appealed to younger riders.

  7. 7 Luis Jun 9th, 2011 at 12:27 pm

    I have one of these and hot women don’t throw themselves at me. Perhaps its cuz I wear a closed face helmet.

  8. 8 getting better Jun 9th, 2011 at 12:48 pm

    not perfect for all of the haters but it’s a hell of a lot better than the normal shit hd’s been pumping out for years. would you rather see the local hog chapter hanging out?

  9. 9 GuitarSlinger Jun 9th, 2011 at 1:17 pm

    So why is it Harley Davidson is smart enough to place some Alternative Rock on the commercila , and then dumb enough to turn around and sponsor Willie Nelson for the ” Dark ” tour ?

    Somebody at H-D needs to get their head on straight , or at the very least keep their marketing Targeted ( Alternative ) and Consistent ( not Willie )

  10. 10 highrpm Jun 9th, 2011 at 1:21 pm

    tell the psychiatrists: prescribe and hd dark for asperger’s and social anxiety disorder.

  11. 11 John Botts Jun 9th, 2011 at 1:28 pm

    @ Luis
    Do you have a stock H-D Sportster, the H-D helmet, H-D T-shirt, H-D plaid over-shirt, H-D jeans, H-D chain wallet, H-D, bandanna, H-D jewelry, H-D boots, and H-D gloves? Do you hang out at all the hippest ‘dive’ bars?
    You must have all of these to have hot chicks throw themselves at you.


  12. 12 Luis Jun 9th, 2011 at 3:11 pm


    I only have one of these. That must explain it. I’ll go hang my head in shame.

  13. 13 GuitarSlinger Jun 9th, 2011 at 3:59 pm

    Luis Luis Luis

    What can I say . You mean to tell me you bought the H-D to ride and not to pose on ?

    Shame on you ! You must make amends ( to the great H-D god in the wherever )

    Go back to the Dealer with at least $1000 in pocket and for the love of Pete , stock up on those T shirts , H-D boots , Half Shell helmet ( with maltese cross of course ) as well as the wallet with a chain and everything else John Botts told you to buy.

    Or ……. just keep on enjoying the Harley .. because you do and forget all the posing .

    Personally I’d choose the later . :o)

  14. 14 badams Jun 9th, 2011 at 4:53 pm

    @highrpm :: That my friend is poetic and hysterical. Genius.

    @ John Botts: Have no fear, its a matter of time before HD marketing does a co-branded effort with Redwing, Vans, Carhartt, and Fulmer. Then everyone across the US can look the same and feel good about it at the next big biker beat off.

    In the land of unicorns and rainbows, HD gets back to its roots. They have some really neat heritage across the 100yrs they can restyle and do it with flare. Clothing line could really be cool, just check out what the Japanese guys are doing. Bikes need more soul. Sportsters more like the Cole Foster Blue Bike, Dynas more like streetfighters, holeshot bikes, Softails– retire, V-rod – retire, Touring–state of the art mechanics and technology.

    Oh, I just woke up to HD promoting a primary color option as a lifestyle.

  15. 15 Tim Hanlon Jun 9th, 2011 at 7:22 pm

    Well that is cool. As HD clearly has no interest in innovation they must look back to move forward. I hope it works in the long run. Go, HD.!

  16. 16 bigitch Jun 9th, 2011 at 8:41 pm


  17. 17 Mike Jun 9th, 2011 at 10:17 pm

    I’ll bet there ain’t 20 people ( nerds) like that in the country. The bikes will join the Rocker and Cross Bones as well real soon. I sat on one of those Sportster 48s in the showroom, talk about UNCOMFORTABLE resale ==== 1/2

    Don’t Bogart that joint my friend.

    I hope they are having fun at least ( and getting paid to act)

  18. 18 bobx Jun 10th, 2011 at 12:04 am

    no one had a sons of anarchy shirt on. i call BS on the whole thing!

  19. 19 Wiz Jun 10th, 2011 at 8:58 am

    Hell, That looked like a good time, I wanna go there, ‘an the babes are LUCIOUS!! The guys need more hair, but that’s what would get me sum of that POONTANG!! Yuk-Yuk!! Wiz

  20. 20 Heavy Metal Jun 10th, 2011 at 10:31 am

    Hook a young person with a good product and customer service and you can usually count on them for life. I dam sure don’t remember women looking like that when I was on the run. Beats the last commercial.

  21. 21 Eric Maurer Jun 10th, 2011 at 11:31 am

    I applaud Harley for at least trying…. these ads are far better than the old ones. Haters will always be around hating on anything HD does, that is what haters do, but the Dark Customs thing seems to be working pretty well for the MoCo.

    Hell…. I was at a HD dealer deal/show this weekend and I een bought a couple overpriced things although I must say I was FLOORED to see 80 dollar flannels just like the one I was wearing (that I paid 12 bucks at Target)…. that is insane…. what young new rider has that kinda coin to drop on a shirt, hat or 100 hoodie???

    Anyway, good job to HD on the marketing, just need to knock those prices down by 70% if you want to appeal to the recession era market.

    side note…. I wonder if the industry groups (MIC, MSF, MRF, ABATE) are all having heart attacks over the new style ads in motorcycling where guys are wearing open faced helmets, tennis shoes, no leather jackets, doing burnouts, etc.

  22. 22 10377586 Jun 10th, 2011 at 4:57 pm

    I think it’s pretty good, might attract some younger folks.

  23. 23 Kerry Jun 12th, 2011 at 7:58 pm

    Probably filmed in Japan.

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Cyril Huze