Royal Enfield, a cult brand in India, has built its reputation around adventure riding and eating up miles on the rough and difficult roads of the Himalaya or of the Rajasthan . During the last 3 years, the subsidiary of Eicher Motors Limited could have sold many more bikes around the world if production had followed. At one time, backlog reached 3 to 6 months. Now with a new 50-acre production facility, in 2014 Royal Enfield expects to sell at least 250,000 of its models. Because of more efficient production (and also probably anticipating the up-coming competition of the Harley Street), the company has decided to slash the price of all its 6 models that will be sold in the US under MSRP $6000 (ranging from $4999 to $5999) New flagship model is the new 535 cc Continental GT positioned as the lightest and fastest Café Racer in its category. See the Ace Cafe To Madras Cafe video after the jump.
In this video, Rockers embark on an epic 6850 miles (11,000 km) from the birthplace of café racer culture – the Ace Cafe, London and finish at Madras Café, India, close by the Royal Enfield plant in Tamil Nadu where the Continental GT is built.