I re-publish an interesting article by Elizabeth G. Olson, an editor at Fortune Magazine regarding the way Warren Buffet’s Berkshire Hathaway kept Harley-Davidson financing operation afloat 5 years ago.
A business deal struck in 2008 between the two renowned Midwestern entities — Buffett’s Berkshire Hathaway (BRKA), in Omaha, and Harley-Davidson — infused $303 million into the motorcycle maker to help keep loans available to purchasers and dealers as credit markets sank along with the economy. The interest rate: 15%.
Harley-Davidson paid back the loan in February, said chief financial officer John Olin during a conference call this week announcing its first-quarter earnings. The company took the high-interest loan, Olin said, to help finance buyers and keep its production lines and dealerships operating. It was the only way, he said. This way, the company — which was founded in Wisconsin just after the turn of the 20th century — could borrow money and, at the same time, keep its ownership intact.
“It was the bridge we needed to get us through a rough time,” Olin said. Between 2007 and 2009, sales of Harley’s classic motorcycles — celebrated for their heavyweight, outlaw biker image — plummeted, down as much as 50% in the United States, as people had far less disposable income for purchases, or even for gasoline.
As the company began to climb back from the near-abyss, it wanted to repay its high-interest loan ahead of schedule, but Berkshire Hathaway struck a harder bargain, sticking with the handsome five-year loan terms, according to Harley-Davidson. No wonder, as the loan earned millions for Buffett, who already had chalked up a stellar windfall by investing a whopping $5 billion in shares of Goldman Sachs (GS) as the financial system teetered in the fall of 2008. That loan had a 10% interest rate, and, like the Harley loan, came at a key time for the investment bank, which repaid the loan in 2011 — after paying about $500 million in interest. Continue reading ‘How Warren Buffett Helped Save Harley-Davidson’