Harley-Davidson is revving up for the 76th Sturgis Motorcycle Rally. As the official motorcycle of the Sturgis Motorcycle Rally, Harley-Davidson plans to pack more fun and pure riding experience than ever into this week-long celebration of freedom and the open road. Just a few of the activities making this Sturgis one of the best yet – daily concerts, parties, free demo rides on new 2016 Harley-Davidson motorcycles®, H.O.G.® member special events, Harley-Davidson sponsored AMA Pro Flat Track Racing, the do-not-miss Wall of Death and a new custom motorcycle show.
Harley-Davidson Rally Point (Main Street and Harley-Davidson Way)
The Harley-Davidson® Rally Point is a permanent year-round space in Sturgis that features a stage for events and concerts and hosts a number of special events during the Sturgis Rally. Conveniently located in the heart of Sturgis, the Rally Point can also serve as a handy location for riders to rendezvous.
• Kick-off Party for the 76th Sturgis Motorcycle Rally, Friday, Aug. 5, at 3 p.m.
• Mayor’s Ride featuring Grand Marshal Ben Bostrom, Monday, Aug. 8. To register, visit the City of Sturgis’ website.
• Harley-Davidson Editor’s Choice Bike Show, Tuesday, Aug. 9 – Registration 8 a.m./Awards 4 p.m.
• First Ever Angel’s Ride, Friday, Aug. 12 – The number of women riders is on the rise in America, join us to celebrate. To register, visit the City of Sturgis’ website.
• MDA® Raffle – Grand Prize Bike Drawing, Aug. 13, at 4:15 p.m.
• Events and live music daily. View full Rally Point activities list
Sturgis Community Center (Fourth and Lazelle Streets)
Freedom, attitude and V-Twin engines invade the Sturgis Community Center as the home-base for the bulk of Harley-Davidson activity. Inside and outside the Community Center, riders will see and experience the newest motorcycle customizations, sales and demonstrations of the latest MotorClothes® merchandise, and the largest demo fleet in Sturgis offering free test rides on Harley-Davidson’s most powerful line-up of Cruisers ever. All activities are Aug. 6-13 from 9 a.m.-5 p.m.
Free Motorcycle Demo Rides: The 2016 motorcycle line-up and demo ride experience includes models such as the new Road Glide® Ultra, Forty-Eight®, Iron 883™ and Roadster™ and the new S Series – Low Rider® S, Fat Boy® S and Softail Slim® S plus a selection of customized models with H-D® Genuine Motor Accessories. Staging for demo rides takes place in the parking lot behind the Community Center. A selection of helmets and jackets are available for demo rides.
RUSHMORE Experience: From Boom Audio and LED lighting to the 103 high output engine, H-D’s Touring motorcycles need to be experienced first-hand to fully appreciate what Project RUSHMORE is all about. Be sure to check out this experience to get a behind-the-scenes look at our latest motorcycle technology and get educated on the enhanced features and benefits of Harley-Davidson Touring motorcycles.
H-D1™ Fit Shop and Genuine Motor Parts & Accessories: This interactive area includes everything needed to turn any Harley-Davidson motorcycle into a one-of-a-kind custom. Harley-Davidson fit consultants are on hand to help adjust any motorcycle for maximum comfort, control, style and confidence, no matter the riding style or body type. New this year will be a “Quick Install” area for 30-minute or less installations of a selected few accessories for your motorcycle.
Gear: A selection of new Genuine MotorClothes merchandise is available for demo and purchase on site, including Willie G. and H.O.G.® Commemorative Merchandise. Continue reading ‘Harley-Davidson Ready To Roll Into South Dakota Black Hills. Activities Planned Aug. 6-13.’