Daytona Bike Week is the unofficial start of motorcycle riding season across the United States. It’s an annual celebration that brings people together, riders and non-riders, to embrace the sport of motorcycling. “As the official motorcycle of Daytona Bike Week, Harley-Davidson is excited to be back in Florida to kick off another great riding season,” said Chris Urban, Harley-Davidson U.S. Events Manager. “Daytona offers something for everyone – from bike shows and parties to racing and outstanding touring opportunities. Harley-Davidson is in Daytona to celebrate the freedom of riding and the bond of friendship. It’s the perfect way to kickstart our 115th Anniversary year.”
The first big event of its 115th anniversary year, Harley-Davidson will host its Harley Headquarters on the grounds of the Daytona International Speedway. At the Speedway, come experience free demo rides on 2018 motorcycles, including the new Forty-Eight® Special and Iron 1200™ models and Limited Edition 115th Anniversary models March 10 – 17 from 9 a.m. – 5 p.m. Additionally, fans can enjoy special events, parties and displays throughout the 77th Daytona Bike Week.
Harley Headquarters at the Speedway: Official Harley-Davidson Bike Week activities are consolidated at one action-packed venue located at West International Speedway Blvd. on the grounds of Daytona International Speedway. Open March 10 – 17 from 9 a.m. – 5 p.m. daily with free motorcycle parking, this expansive Harley-Davidson location will offer:
Harley-Davidson Motorcycle Demos: See and ride more than 100 new 2018 Harley-Davidson models including the just-released Sport Glide™ plus Limited Edition 115th Anniversary models and new Softail® and Touring models powered by the potent Milwaukee-Eight® engine. The demo fleet also includes the 2018 CVO™ models and bikes fully customized with Harley-Davidson Genuine Motor Accessories.
Milwaukee-Eight Display Truck: Experience the Milwaukee-Eight engine through technical displays and feel the rumble of this exciting V-Twin on the Harley-Davidson® JUMPSTART™ Rider Experience. Check out the customized Harley-Davidson Rebel Freightliner truck and a display of new items from Harley-Davidson Genuine Motor Parts & Accessories.
See It/Try It/Buy It: Demo new Harley-Davidson helmets and riding gear when you demo-ride a bike. A selection of new Genuine MotorClothes will be available for purchase on site. Visit with Harley-Davidson fit consultants at the H-D1™ Fit Shop for any customization needs.
Harley-Davidson Museum®: The H-D Museum display is the only place in Daytona to get an official, collectible Willie G. Daytona T-shirt. Check out the new line of Harley-Davidson Originals; timeless, vintage-inspired clothing that celebrates Harley-Davidson’s proud history. Grab a seat and view recently unearthed, decades-old H-D Daytona beach-racing footage from the H-D Museum Archives Department.
H.O.G.® Rally Point at the Speedway: Join Pete Schwab, Todd “Thor” Robinson, Paul Blotske and other Harley-Davidson Staff members at the H.O.G. Rally Point. Relax in the H.O.G. members lounge and visit the H.O.G. Check In to pick up the 2018 event pin, with a design celebrating the Harley-Davidson 115th and H.O.G. 35th anniversaries (reserved for Harley Owners Group members only). Members who are participating in the H.O.G. ABC’s of Touring program can grab a photo at the H.O.G. booth to validate their attendance and receive the recognition.
NEW EagleRider Rentals and Tours: Stop by and learn how EagleRider – the exclusive U.S. provider of rentals and tours for H-D – can help riders join one of the planned. Harley-Davidson 115th Anniversary Rides Home . Additionally, check out EagleRider’s expanded nationwide network of rental locations.
NEW Harley-Davidson Adventure Challenge Station: Participate in a new program open to all riders – the Adventure Challenge. Stop by to pick up the Adventure Challenge map for Daytona with riding routes, local points of interest, and other insider tips. Complete a specified route to earn a commemorative pin. Continue reading ’77th Daytona Bike Week. Harley-Davidson Activities.’