
All new TV motorcycle shows I have announced produce a lot of passionate comments, before it airs, while airing and days if not weeks after. Each of you, bikers, custom builders, part vendors and distributors, motorcycle industry journalists, etc have very precise ideas about what is good or not for our sport and our industry.
It is my point of view that if these motorcycles shows are so controversial with many of you it’s because reality television 1- is focusing on ordinary people, not necessary on people in the know of the subject 2- is attempting to simulate real life but needs scripted scenes imagined by the producer to keep viewers’ interest 3- is requiring, one way or the other, some audience participation, for example a voting component with results that some will always challenge because not coming from a professional point of view. But it’s also because of these characteristics that reality television remains so popular with the public at large. And nobody can deny that some of these TV shows have brought some added credibility and respect to the profession of bike building, have revealed some true talents, have made some new people join motorcycling…and have helped many motorcycle part vendors increase their sales…
This evening Monday, May 12, 10/9C the Discovery Channel will air the first episode of its new reality TV series named #Bikerlive. I remind you what is the new format of this Biker Build-Off. In each US region, 3 motorcycle shops are given 5 weeks and a $15,000 budget to build a custom bike, any type of their choice. Viewers have 1 hour to tweet their preferred one. One shop wins, per region, per week.
A few hours before the show airs, I had an interview with Discovery executive producer Christo Doyle who will also host the live portion of each episode. He is known for producing some of the most successful reality TV shows: Monster Garage (2002-2007), Diet Doctor (2005), American Chopper, The Series (2009-2010), Dirty Jobs (2010-2011), Gold Rush Alaska (2011-2014), Overhaulin’ (2012-today), etc. I asked the main questions to which you wanted an answer.
Cyril. Please, explain the rationale of launching a new motorcycle reality TV show. Are motorcycles such a subject of interest and passion for the public at large?
Christo. Motorcycles have always been core programming for us at Discovery. I have worked on a ton of gear head programming over the years – Overhaulin’, Monster Garage, American Hot Rod and American Chopper. We have always done cars and bikes but since we moved on from Chopper, I have been on the hunt for the next great bike show. Bikes are a space that we own and need to continue to own. I have had a lot of guys from crazy talented guys in backyard bike shops reach out. I wanted to come up with a show that shined a light on the works of art that they never get the attention they deserve. I liked the idea of these small town builders competing but not in a cheesy network format. These guys are gritty and cool and #BikerLive became that.
Cyril. The premise of the original Biker Build-Off series (2002-2007) was 2 reputed custom motorcycle builders, usually with very different styles of building, pitting their teams and expertise against each other, then making a lengthy ride to a bike show with a winner bike/builder decided by an audience ballot. This format was successful and contrary to other “biker shows” even succeeded in pleasing the very fussy folks of the motorcycle industry. Why didn’t you keep it?
Christo. All shows run their course. I worked on Biker Build Off towards the end of its run and while it was just as entertaining as ever, the audience slowly lost interest. All of these shows eventually show decline and BBO was no different. The audience gets wowed by something fresh and exciting but eventually that wanes. That’s TV. Continue reading ‘#BikerLive. Tonight May 12 At 10/9C. Exclusive Interview With Discovery Executive Producer Christo Doyle.’