We all know that the future of the power sports industry lies with new riders. How to discover and develop these new riders is a tough challenge. On this topic, on Thursday morning at the AIMExpo in Columbus, Ohio at the Greater Columbus Convention Center, Harley-Davidson Motor Company and Polaris Industries CEO’s shared their ideas.
Harley-Davidson CEO Matt Levatich re-affirmed his mandate to “build” 2 million new riders in the USA over the next decade to replace aging boomers. Levatich explained that if the hardware is the blood of the industry, the riding experience is what will motivate brand new riders to join the sport. He said that his company and the industry must become very fast as good as building new riders as they are at building motorcycles…
Polaris CEO Scott Wine began his address by describing how much Polaris has achieved until now. But he is very realistic regarding current market condition: a very tough challenging environment, political polarization since the presidential campaign, weather-related disasters in Texas, Louisiana, Florida and South Carolina, Scott Wine also called for campaigns to attract new riders, increasing the number of dealers, and offering to bikers technological innovation. He would like customers to be able to design their motorcycles online, offering basic design options via smartphones, tablets and computers at home or via screens installed in dealerships. Polaris is also contemplating and evaluating Slingshot rentals and as a sharing vehicle in big cities.