Pink is more than a color. For many brands, including Harley-Davidson, it’s an ongoing pledge to those affected by breast cancer. For Harley, its family of riders, dealers and enthusiasts, the pink label program is a way, through clothing sales, to help those women affected by breast cancer, making sure that nobody rides alone through life.
With the momentum of having raised more than $1.3 million since its inception in 2010, the Harley-Davidson Pink Label program has expanded its reach with a third beneficiary: the ABCD (After Breast Cancer Diagnosis), joining existing partners National Breast Cancer Foundation, Inc. (NBCF) and Young Survival Coalition (YSC). Each Pink Label program partner offers national reach and a distinct type of care: Continue reading ‘Harley-Davidson Pink Label Program To Fight Against Breast Cancer’