Goodbye Star Motorcycles. Yamaha created the Star Motorcycles sub-brand about 20 years ago to attract US consumers not inclined to buy Japanese motorcycles. In other countries, the same Star motorcycles were sold under the Yamaha name. Although Star Motorcycles became a separate company in 2006, the strategy had little success and sales remained poor. Yamaha states that it will focus on his sport heritage models like the successful Bolt model.
The New EBR Motorcycles Announced 11 US Dealers. After being bought by Liquid Asset Partners, Erik Buell Racing now rebranded EBR Motorcycles, is rebuilding its dealers network and announced 11 EBR dealers in the US. They are located in California, Texas, Indiana, Wisconsin, Arizona, Washington, Pennsylvania, New York, and Nebraska. Erik Buell is the Chief Technical Officer.
The Evel Knievel Museum To Open End Of The Year. Historic Harley Davidson of Topeka is building a museum to house the daredevil’s performance leathers, jump bikes and other memorabilia. The 13,000 sq. ft. museum will feature interactive displays offering education opportunities for kids and adults. For example, about the physics of a motorcycle jump.
Powersports Recruiting Company Lonski and Associates, LLC Announced Addition Of former Harley-Davidson Rider Services Regional Manager Paul Nuccio. A native of Chicago, Nuccio was recruited by the Motor Company in 2000 to help develop the successful Harley-Davidson Rider’s Edge Academy of Motorcycling (now Harley-Davidson Riding Academy), training and managing the programs with dealers across the country. After five years of developing Riders Edge dealer personnel and assisting with the experiential marketing, he was promoted to Dealer Operations, where he recruited dealers for both the Rider’s Edge and, later, the Harley-Davidson Authorized Rentals programs. Besides the continued domestic dealer management, Nuccio developed dealer interest in Canada and the Pacific Rim, while simultaneously seeking possible markets for Rider Services in Europe, India, and the Middle East. Nuccio is a certified Motorcycle Safety Foundation (MSF) Instructor / RiderCoach since 1998.