A Freedonia Industry Study Of World Motorcycles Markets was released containing demand forecasts up to 2016 for 23 countries. The study also considers key market environment factors, evaluates company market share, and profiles 34 global motorcycles manufacturer competitors.
The worldwide market for motorcycles, including electrically-powered two wheelers, is forecast to grow 7.2 percent annually to 134.5 million units in 2016, and industry revenues are expected to rise 8.7 percent per year to $90.1 billion. The Asia/Pacific region will continue to dominate worldwide demand, representing 84 percent of all units sold in 2016. The region, which is home to the six largest national motorcycle markets, will account for more than four-fifths of all new unit sales between 2011 and 2016. However, it will only be the fourth fastest growing region in percentage terms behind North America, the Africa/Mideast region, and Eastern Europe, much smaller markets that together account for less than one tenth of global demand. China will remain by far the largest national market.
Standards of living in developing nations to fuel demand. World sales of motorcycles will be fueled by rising standards of living in developing nations. There is a strong correlation between average income levels and motorcycle demand up to a certain point. In emerging economies where motorcycles are an attractive alternative to walking, riding a bicycle, or utilizing mass transit, strong growth in motorcycle sales are triggered once certain per capita income thresholds are reached. However, as average incomes increase further and light vehicles become more affordable, markets start to make the transition from motorcycle to automobile dominance.
Demand gains for motorcycles will also be supported by higher petroleum costs due to the superior fuel efficiency these machines provide compared to light vehicles. Furthermore, a rebound from the 2007-2009 recession in developed countries like the US will lead to higher product sales, particularly of medium and heavy motorcycles, as economic conditions become more favorable and consumers begin to purchase these expensive, recreational items again. Continue reading ‘Study. Global Demand For Motorcycles To Rise 7.2% Annually Through 2016’





Published in 1932 in the local newspaper. Campus Marshall of the University of Washington Pop Blume astride his Indian motorcycle while talking to some co-eds. (published by RSPT 49)




Lady: Do you drink? Man: Yes. Lady: How much a day? Man: Three 6-packs. Lady: How much per 6-pack? Man: About $10.00. Lady: And how long have you been drinking? Man: 15 years. Lady: So a 6 pack cost $10.00 and you have three 6-packs a day which puts your spending each month at $900. In one year, it would be $10,950 correct? Man: Correct. Lady: If in 1 year you spend $10,950 not accounting for inflation, the past 15 years puts your spending at $204,250 correct? Man: Correct.





The new Velocity line of women’s Rider Comfort System (RCS) items from the 





For sure, Custom Baggers will be trending for a few more years. So many have jumped or are still jumping in the design and production of after-market parts to make tourers more beautiful to look at. True in the USA, but also in Europe experiencing the same market shift to baby boomers who want to continue to ride, but comfortably and in style. As a showcase of the new 
















If you rank Italy on a wide range of manufactured products, from fashion to furniture to cars and motorcycles, the country is still ranking number one for artistic design quality. World War II is the reason why Italy became a 2-wheel country and started to produce some of the most beautiful motorcycles.
1951 Turismo 125 cc
1951 Bialbero Grand Prix 125 cc
1952 Competition SS 52 125 cc
1955 CSS Super Sport Volante 175 cc
1955 Raid 160 cc
1956 GrandSport Marianna 125 cc
1959 Giuletta Super Sport 50 cc
1957 International Sport 160 cc 
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